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These 2 Consumer Staples Stocks Could Beat Earnings: Why They Should Be on Your Radar

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Wall Street watches a company's quarterly report closely to understand as much as possible about its recent performance and what to expect going forward. Of course, one figure often stands out among the rest: earnings.

We know earnings results are vital, but how a company performs compared to bottom line expectations can be even more important when it comes to stock prices, especially in the near-term. This means that investors might want to take advantage of these earnings surprises.

The ability to identify stocks that are likely to top quarterly earnings expectations can be profitable, but it's no simple task. Here at Zacks, our Earnings ESP filter helps make things easier.

The Zacks Earnings ESP, Explained

The Zacks Expected Surprise Prediction, or ESP, works by locking in on the most up-to-date analyst earnings revisions because they can be more accurate than estimates from weeks or even months before the actual release date. The thinking is pretty straightforward: analysts who provide earnings estimates closer to the report are likely to have more information.

Now that we understand the basic idea, let's look at how the Expected Surprise Prediction works. The ESP is calculated by comparing the Most Accurate Estimate to the Zacks Consensus Estimate, with the percentage difference between the two giving us the Zacks ESP figure.

When we join a positive earnings ESP with a Zacks Rank #3 (Hold) or stronger, stocks posted a positive bottom-line surprise 70% of the time. Plus, this system saw investors produce roughly 28% annual returns on average, according to our 10 year backtest.

Stocks with a ranking of #3 (Hold), or 60% of all stocks covered by the Zacks Rank, are expected to perform in-line with the broader market. Stocks with rankings of #2 (Buy) and #1 (Strong Buy), or the top 15% and top 5% of stocks, respectively, should outperform the market; Strong Buy stocks should outperform more than any other rank.

Should You Consider Vital Farms?

Now that we understand what the ESP is and how beneficial it can be, let's dive into a stock that currently fits the bill. Vital Farms (VITL - Free Report) earns a #1 (Strong Buy) right now and its Most Accurate Estimate sits at $0.29 a share, just 13 days from its upcoming earnings release on August 7, 2025.

By taking the percentage difference between the $0.29 Most Accurate Estimate and the $0.28 Zacks Consensus Estimate, Vital Farms has an Earnings ESP of +2.35%. Investors should also know that VITL is one of a large group of stocks with positive ESPs. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.

VITL is just one of a large group of Consumer Staples stocks with a positive ESP figure. FMC (FMC - Free Report) is another qualifying stock you may want to consider.

Slated to report earnings on July 30, 2025, FMC holds a #3 (Hold) ranking on the Zacks Rank, and its Most Accurate Estimate is $0.61 a share five days from its next quarterly update.

For FMC, the percentage difference between its Most Accurate Estimate and its Zacks Consensus Estimate of $0.59 is +2.89%.

VITL and FMC's positive ESP figures tell us that both stocks have a good chance at beating analyst expectations in their next earnings report.

Find Stocks to Buy or Sell Before They're Reported

Use the Zacks Earnings ESP Filter to turn up stocks with the highest probability of positively, or negatively, surprising to buy or sell before they're reported for profitable earnings season trading. Check it out here >>


See More Zacks Research for These Tickers


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FMC Corporation (FMC) - free report >>

Vital Farms, Inc. (VITL) - free report >>

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