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Etsy Q2 Earnings Miss Estimates, Revenues Jump Y/Y on Rising Ad Sales
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Key Takeaways
ETSY Q2 earnings fell 39% Y/Y to $0.25 per share, missing estimates, while revenues rose 3.8% to $672.7M.
Strong ad growth and Depop payments fueled service revenue gains, offsetting weak marketplace fees.
ETSY repurchased $335M in stock and saw a record 6.5M reactivated buyers despite GMS and user declines.
Etsy (ETSY - Free Report) reported second-quarter 2025 earnings of 25 cents per share, which missed the Zacks Consensus Estimate by 53.7% and decreased 39% year over year.
Second-quarter 2025 revenues increased 3.8% year over year to $672.7 million. The figure also exceeded the Zacks Consensus Estimate by 3.8%. The uptick was mainly driven by strong on-site advertising performance, with additional contributions from payments on both Depop and Etsy.
Under its stock repurchase program, Etsy repurchased an aggregate of approximately $335 million or 6.4 million shares of its common stock in the second quarter of 2025.
On a year-to-date basis, shares of the company have climbed 17.1%, outpacing the Zacks Retail and Wholesale sector’s 6% return.
Marketplace revenues were $468.2 million (69.6% of total revenues), down 0.5% from the year-ago quarter’s level. The dip was primarily caused by a 5.2% decline in transaction fee revenues, primarily attributable to lower GMS on Etsy. Reverb also contributed modestly to the decline due to its sale on June 2, 2025, while growth in GMS from Depop provided a partial offset.
ETSY acquired 4.8 million new buyers in the quarter. The total number of active buyers on its marketplace was 87.3 million, which decreased 4.6% year over year.
Services revenues were $204.5 million (30.4% of total revenues), up 15.3% on a year-over-year basis. The growth was primarily driven by an increase of 12.7% in on-site advertising revenues, led by a higher average price per click on Etsy Ads, with additional contribution from Depop's marketplace.
ETSY’s Active User Base & GMS Decrease Y/Y
Etsy’s active buyer base decreased 3.4% from the prior-year quarter’s figure to 93.3 million. The figure missed the consensus mark of 94.6 million.
The active seller base was 8.1 million, down 7.8% year over year. The figure also missed the consensus mark of 8.2 million.
ETSY witnessed solid momentum in buyer reactivation. Reactivated buyers were a record 6.5 million, up 2.8% year over year.
Consolidated GMS of $2.8 billion was down 4.8% on a reported basis and 5.8% on a currency-neutral basis from the prior-year quarter. The reported figure surpassed the Zacks Consensus Estimate by 1.23%.
The Etsy marketplace’s GMS was $2.4 billion, down 5.4% year over year on a reported basis and 6.3% on a currency-neutral basis.
ETSY’s Operating Results
In the second quarter of 2025, total operating expenses were $402.7 million, up 2.3% from the prior-year quarter. As a percentage of revenues, the figure contracted 90 basis points (bps) year over year to 59.9%.
Marketing expenses increased 15.9% year over year to $212.1 million. As a percentage of revenues, marketing expenses expanded 330 bps year over year to 31.5%.
Product development expenses decreased 2.3% year over year to $111.9 million. As a percentage of revenues, product development expenses are down by 100 bps year over year to 16.6%.
General and administrative (G&A) expenses decreased 18% year over year to $78.7 million. As a percentage of revenues, G&A expenses decreased 310 bps to 11.7%.
Adjusted EBITDA decreased 5.8% year over year to $169 million in the reported quarter. The adjusted EBITDA margin declined 260 bps on a year-over-year basis to 25.1%.
ETSY reported an operating income of $76.4 million compared with $70.2 million in the prior-year quarter.
ETSY’s Balance Sheet
As of June 30, 2025, cash and cash equivalents totaled $1.2 billion, which increased from $649.2 million as of March 31, 2025.
Short-term investments were $229 million, down from $218.5 million in the previous quarter.
Long-term debt was $3 billion at the end of the second quarter, up from $2.3 billion reported at the end of the prior quarter.
ETSY’s Q3 Guidance
For the third quarter of 2025, Etsy anticipates the take rate to be 24.5%. Consolidated GMS is projected to be between $2.6 billion and $2.7 billion.
Wayfair is scheduled to report its second-quarter 2025 results on Aug. 4, Performance Food Group is set to report fourth-quarter fiscal 2025 results on Aug. 13, and Maplebear is slated to report its second-quarter 2025 results on Aug. 7.
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Etsy Q2 Earnings Miss Estimates, Revenues Jump Y/Y on Rising Ad Sales
Key Takeaways
Etsy (ETSY - Free Report) reported second-quarter 2025 earnings of 25 cents per share, which missed the Zacks Consensus Estimate by 53.7% and decreased 39% year over year.
Second-quarter 2025 revenues increased 3.8% year over year to $672.7 million. The figure also exceeded the Zacks Consensus Estimate by 3.8%. The uptick was mainly driven by strong on-site advertising performance, with additional contributions from payments on both Depop and Etsy.
Under its stock repurchase program, Etsy repurchased an aggregate of approximately $335 million or 6.4 million shares of its common stock in the second quarter of 2025.
On a year-to-date basis, shares of the company have climbed 17.1%, outpacing the Zacks Retail and Wholesale sector’s 6% return.
Etsy, Inc. Price, Consensus and EPS Surprise
Etsy, Inc. price-consensus-eps-surprise-chart | Etsy, Inc. Quote
ETSY’s Top-Line Details
Marketplace revenues were $468.2 million (69.6% of total revenues), down 0.5% from the year-ago quarter’s level. The dip was primarily caused by a 5.2% decline in transaction fee revenues, primarily attributable to lower GMS on Etsy. Reverb also contributed modestly to the decline due to its sale on June 2, 2025, while growth in GMS from Depop provided a partial offset.
ETSY acquired 4.8 million new buyers in the quarter. The total number of active buyers on its marketplace was 87.3 million, which decreased 4.6% year over year.
Services revenues were $204.5 million (30.4% of total revenues), up 15.3% on a year-over-year basis. The growth was primarily driven by an increase of 12.7% in on-site advertising revenues, led by a higher average price per click on Etsy Ads, with additional contribution from Depop's marketplace.
ETSY’s Active User Base & GMS Decrease Y/Y
Etsy’s active buyer base decreased 3.4% from the prior-year quarter’s figure to 93.3 million. The figure missed the consensus mark of 94.6 million.
The active seller base was 8.1 million, down 7.8% year over year. The figure also missed the consensus mark of 8.2 million.
ETSY witnessed solid momentum in buyer reactivation. Reactivated buyers were a record 6.5 million, up 2.8% year over year.
Consolidated GMS of $2.8 billion was down 4.8% on a reported basis and 5.8% on a currency-neutral basis from the prior-year quarter. The reported figure surpassed the Zacks Consensus Estimate by 1.23%.
The Etsy marketplace’s GMS was $2.4 billion, down 5.4% year over year on a reported basis and 6.3% on a currency-neutral basis.
ETSY’s Operating Results
In the second quarter of 2025, total operating expenses were $402.7 million, up 2.3% from the prior-year quarter. As a percentage of revenues, the figure contracted 90 basis points (bps) year over year to 59.9%.
Marketing expenses increased 15.9% year over year to $212.1 million. As a percentage of revenues, marketing expenses expanded 330 bps year over year to 31.5%.
Product development expenses decreased 2.3% year over year to $111.9 million. As a percentage of revenues, product development expenses are down by 100 bps year over year to 16.6%.
General and administrative (G&A) expenses decreased 18% year over year to $78.7 million. As a percentage of revenues, G&A expenses decreased 310 bps to 11.7%.
Adjusted EBITDA decreased 5.8% year over year to $169 million in the reported quarter. The adjusted EBITDA margin declined 260 bps on a year-over-year basis to 25.1%.
ETSY reported an operating income of $76.4 million compared with $70.2 million in the prior-year quarter.
ETSY’s Balance Sheet
As of June 30, 2025, cash and cash equivalents totaled $1.2 billion, which increased from $649.2 million as of March 31, 2025.
Short-term investments were $229 million, down from $218.5 million in the previous quarter.
Long-term debt was $3 billion at the end of the second quarter, up from $2.3 billion reported at the end of the prior quarter.
ETSY’s Q3 Guidance
For the third quarter of 2025, Etsy anticipates the take rate to be 24.5%. Consolidated GMS is projected to be between $2.6 billion and $2.7 billion.
The adjusted EBITDA margin is expected to be 25%.
ETSY’s Zacks Rank & Other Stocks to Consider
Currently, Etsy carries a Zacks Rank #2 (Buy).
Some other top-ranked stocks in the broader sector are Wayfair (W - Free Report) , Performance Food Group (PFGC - Free Report) and Maplebear Inc. (CART - Free Report) , each carrying a Zacks Rank of 2 at present. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Wayfair is scheduled to report its second-quarter 2025 results on Aug. 4, Performance Food Group is set to report fourth-quarter fiscal 2025 results on Aug. 13, and Maplebear is slated to report its second-quarter 2025 results on Aug. 7.