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Recently, Amazon.com Inc.’s (AMZN - Free Report) film production division, Amazon Studios, scheduled the premiere of its original series, Lore,on Oct 13. Amazon Studios has a host of original series lined up for release this year and in 2018.

Prime members can view the series via the Amazon Video app on TVs and connected devices like mobile, Fire TV, and online at Amazon.com/originals, at no additional cost to their membership.

However, Amazon has underperformed the industry it belongs to on a year-to-date basis. The company’s shares have gained only 27.3% compared with the industry’s growth of 46.5%.

Details of the Series

Lore is an anthology series on the frightful facts of life. The series explores real-life incidents that led to horror myths like vampires, changelings, werewolves, séances and possessed dolls. It combines documentary footage, narration, historical mixed media and cinematic scenes to bring out the facts to the audience.

Prime members all over the world can view six episodes on Oct 13.

The series is produced by Propagate Content and Valhalla Entertainment and Co-Executive produced by Mahnke.

Our Take

Amazon’s growing offerings in the original program series is expected to help it in diversifying online content and making a mark for itself among other streaming content providers.

We believe that these initiatives will be incrementally beneficial to the company, helping it to add Prime subscribers and retain older ones in the U.S. as well as in the international market, going forward.

Moreover, these will help the company withstand stiff competition from other service providers such as Netflix, Inc., HBO, Hulu and Comcast, among others.

Amazon.com, Inc. Price and Consensus

 

Amazon.com, Inc. Price and Consensus | Amazon.com, Inc. Quote

Zacks Rank & Stocks to Consider

Currently, Amazon has a Zacks Rank #5 (Strong Sell). A few better-ranked stocks in the broader technology sector are Lam Research Corporation (LRCX - Free Report) , Stamps.com Inc. (STMP - Free Report) and PetMed Express, Inc. (PETS - Free Report) , each carrying a Zacks Rank #1 (Strong Buy). You can seethe complete list of today’s Zacks #1 Rank stocks here.

Lam Research delivered a positive earnings surprise of 4.44%, on average, in the trailing four quarters.

Stamps.com Inc. delivered a positive earnings surprise of 30.64%, on average, in the last four quarters.

PetMed Express came up with an average positive earnings surprise of 10.78% in the trailing four quarters.

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