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Ford & Domino's to Test Pizza Delivery via Self-Driving Cars

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Ford Motor Company (F - Free Report) has partnered with Domino’s Pizza (DPZ - Free Report) to understand if self-driving automobiles can play a pivotal role in pizza delivery.

Researchers of both the companies will analyze how customers react to this interaction with the self-driving cars as part of food delivery experiences. The findings will enable both organizations to get a feel of customers’ viewpoint for future food delivery via self-driving automobiles.

This study will further help Ford ensure that the self-driving technology only amplifies customers’ experience. This partnership with Domino’s supports Ford to move toward a business that meets the needs of both companies as well as their customers.

Ford Motor Company Price and Consensus

Within a few weeks, the testing process will start when Ford’s Fusion Hybrid Autonomous Research Vehicle will be delivering pizzas to random Domino’s customers at Ann Arbor. The vehicle can be tracked by the clients through a GPS-based Domino’s Tracker. On approaching the delivery location, customers will receive a code to unlock the Domino’s Heatwave Compartment inside the car.

Roush Enterprises, a local partner engineered the pizza container prototype for the vehicle to serve the food hot and fresh.

Ford is working on bringing autonomous vehicle technology to the market. The company will be adding several driver-assist technologies to its cars over the next five years.

In February, Ford announced plans to invest around $1 billion in Argo AI, an artificial intelligence company, in the coming five years. The money will be utilized to develop the virtual driver system for Ford’s autonomous vehicles.

Price Performance

Ford’s shares have tumbled 14.6% in the last six months, substantially underperforming the 1.4% increase of the industry it belongs to.



Zacks Rank & Key Picks

Ford currently carries a Zacks Rank #3 (Hold).

Some better-ranked automobile stocks are Renault SA (RNLSY - Free Report) and Toyota Motor Corporation (TM - Free Report) , both currently flaunting a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Renault has a long-term growth rate of 4.6%.

Toyota has an expected long-term earnings growth rate of 7%.

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