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If You Invested $1000 in Alphabet a Decade Ago, This is How Much It'd Be Worth Now
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How much a stock's price changes over time is a significant driver for most investors. Not only can price performance impact your portfolio, but it can help you compare investment results across sectors and industries as well.
Another thing that can drive investing is the fear of missing out, or FOMO. This particularly applies to tech giants and popular consumer-facing stocks.
What if you'd invested in Alphabet (GOOGL - Free Report) ten years ago? It may not have been easy to hold on to GOOGL for all that time, but if you did, how much would your investment be worth today?
Alphabet's Business In-Depth
With that in mind, let's take a look at Alphabet's main business drivers.
Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare and others. In the online search arena, Google has a monopoly with roughly 90% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats.
The company is gaining market share in cloud-computing, driven by continued strength in the Google Cloud Platform and Google Workspace.
Alphabet also enjoys a dominant position in the autonomous vehicles market, thanks to Waymo’s relentless efforts. In addition, it has bolstered its footprint in the healthcare industry with its life science division, Verily. The company has also become a renowned name in the world of entertainment on the back of YouTube.
Alphabet is also known as the maker of smartwatches (Pixel Watch), laptops and tablets (Chromebooks), and smart home products (Google Nest).
Alphabet, headquartered in Mountain View, CA, runs several businesses, most of which come under Google, which includes under two reportable segments — Google Services and Google Cloud. The non-Google businesses fall under the Other Bets segment.
Total revenues were $350 billion in 2024, up 14% from 2023. Google Services, Google Cloud and Other Bets generated 87.1%, 12.4% and 0.5% of total revenues, respectively.
The Google Services segment includes products and services such as ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. The segment generates revenues primarily from performance and brand advertising, which remains crucial for the overall business. Ad revenues accounted for 75.6% of the total revenues in 2024.
Google Cloud is comprised of Google Cloud Platform and Google Workspace. Its key capabilities include AI infrastructure, database and analytics, collaboration tools, cybersecurity and generative AI.
Other Bets is a combination of multiple businesses, generating revenues primarily from the sale of healthcare-related and internet
Bottom Line
Anyone can invest, but building a successful investment portfolio requires research, patience, and a little bit of risk. So, if you had invested in Alphabet, ten years ago, you're likely feeling pretty good about your investment today.
A $1000 investment made in November 2015 would be worth $7,469.73, or a gain of 646.97%, as of November 17, 2025, according to our calculations. This return excludes dividends but includes price appreciation.
The S&P 500 rose 232.87% and the price of gold increased 267.36% over the same time frame in comparison.
Analysts are anticipating more upside for GOOGL.
Alphabet is benefiting from accelerated growth across AI infrastructure, Google Cloud, and Search. Google Cloud ended the third quarter of 2025 with $155 billion in backlog, up 46% sequentially. The number of new Google Cloud Platform customers increased by roughly 34% year over year, and 70% of Google Cloud customers now use Alphabet's AI products. In third-quarter 2025, revenues from products built on Alphabet's generative AI models (Gemini, Imagen, Veo, Chirp and Lyria) grew more than 200% year-over-year, reflecting accelerating adoption. Search is benefiting from AI Overviews and AI Mode that has driven growth in overall queries. YouTube is benefiting from growing demand for shorts. However, stiff competition in cloud computing has been concerning. GOOGL shares have underperformed the industry year to date.
The stock is up 9.12% over the past four weeks, and no earnings estimate has gone lower in the past two months, compared to 17 higher, for fiscal 2025. The consensus estimate has moved up as well.
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If You Invested $1000 in Alphabet a Decade Ago, This is How Much It'd Be Worth Now
How much a stock's price changes over time is a significant driver for most investors. Not only can price performance impact your portfolio, but it can help you compare investment results across sectors and industries as well.
Another thing that can drive investing is the fear of missing out, or FOMO. This particularly applies to tech giants and popular consumer-facing stocks.
What if you'd invested in Alphabet (GOOGL - Free Report) ten years ago? It may not have been easy to hold on to GOOGL for all that time, but if you did, how much would your investment be worth today?
Alphabet's Business In-Depth
With that in mind, let's take a look at Alphabet's main business drivers.
Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare and others. In the online search arena, Google has a monopoly with roughly 90% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats.
The company is gaining market share in cloud-computing, driven by continued strength in the Google Cloud Platform and Google Workspace.
Alphabet also enjoys a dominant position in the autonomous vehicles market, thanks to Waymo’s relentless efforts. In addition, it has bolstered its footprint in the healthcare industry with its life science division, Verily. The company has also become a renowned name in the world of entertainment on the back of YouTube.
Alphabet is also known as the maker of smartwatches (Pixel Watch), laptops and tablets (Chromebooks), and smart home products (Google Nest).
Alphabet, headquartered in Mountain View, CA, runs several businesses, most of which come under Google, which includes under two reportable segments — Google Services and Google Cloud. The non-Google businesses fall under the Other Bets segment.
Total revenues were $350 billion in 2024, up 14% from 2023. Google Services, Google Cloud and Other Bets generated 87.1%, 12.4% and 0.5% of total revenues, respectively.
The Google Services segment includes products and services such as ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. The segment generates revenues primarily from performance and brand advertising, which remains crucial for the overall business. Ad revenues accounted for 75.6% of the total revenues in 2024.
Google Cloud is comprised of Google Cloud Platform and Google Workspace. Its key capabilities include AI infrastructure, database and analytics, collaboration tools, cybersecurity and generative AI.
Other Bets is a combination of multiple businesses, generating revenues primarily from the sale of healthcare-related and internet
Bottom Line
Anyone can invest, but building a successful investment portfolio requires research, patience, and a little bit of risk. So, if you had invested in Alphabet, ten years ago, you're likely feeling pretty good about your investment today.
A $1000 investment made in November 2015 would be worth $7,469.73, or a gain of 646.97%, as of November 17, 2025, according to our calculations. This return excludes dividends but includes price appreciation.
The S&P 500 rose 232.87% and the price of gold increased 267.36% over the same time frame in comparison.
Analysts are anticipating more upside for GOOGL.
Alphabet is benefiting from accelerated growth across AI infrastructure, Google Cloud, and Search. Google Cloud ended the third quarter of 2025 with $155 billion in backlog, up 46% sequentially. The number of new Google Cloud Platform customers increased by roughly 34% year over year, and 70% of Google Cloud customers now use Alphabet's AI products. In third-quarter 2025, revenues from products built on Alphabet's generative AI models (Gemini, Imagen, Veo, Chirp and Lyria) grew more than 200% year-over-year, reflecting accelerating adoption. Search is benefiting from AI Overviews and AI Mode that has driven growth in overall queries. YouTube is benefiting from growing demand for shorts. However, stiff competition in cloud computing has been concerning. GOOGL shares have underperformed the industry year to date.
The stock is up 9.12% over the past four weeks, and no earnings estimate has gone lower in the past two months, compared to 17 higher, for fiscal 2025. The consensus estimate has moved up as well.