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Will Monster Beverage's Expansion Strategy & Innovations Aid?
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Key Takeaways
MNST benefits from strong global energy drink demand and steady innovation across its core portfolio.
MNST is seeing EMEA growth from Predator Fury and the success of Lando Norris Zero Sugar launches.
MNST posted Q3 sales growth in the US and Canada on innovation and channel execution.
Monster Beverage Corporation (MNST - Free Report) continues to benefit from the sustained expansion of the global energy drinks category and its steady cadence of product innovations. Robust consumer demand across key markets has supported strong momentum in MNST’s core energy portfolio. With category trends remaining favorable worldwide, the company is well-positioned to maintain its growth trajectory and continue gaining market share.
Within EMEA, the company is experiencing continued growth of Predator Fury in Egypt, Kenya and Nigeria, while on track with the rollout of Predator in Morocco. Innovation continues to drive performance in the region, specifically Monster Energy Lando Norris Zero Sugar, which is currently available in 27 EMEA markets. This has been the company's highly successful product launch in EMEA. Net sales in the US and Canada during third-quarter 2025 jumped 11.6% year over year in dollars, thanks to the solid execution across channels, momentum from innovations, strength of the Monster Energy Ultra family and robust contribution from the Juice Monster family.
The company offers a wide range of energy drink brands such as Monster Energy, Monster Energy Ultra, Monster Rehab, Monster Energy Nitro, Java Monster, Punch Monster, Juice Monster, Monster Super Fuel, Monster Dragon Tea, Reign Total Body Fuel, Reign Inferno Thermogenic Fuel, Reign Storm, True North, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play, Power Play (stylized), Relentless, BPM, BU, Gladiator, Samurai, Live+, Predator and Fury. In third-quarter 2025, the Monster Energy Drinks segment's net sales grew 16% year over year on a currency-adjusted basis.
Product innovation remains a core growth driver for Monster Beverage. The company is in the process of launching numerous SKUs at retail to take it through 2025. These include Monster Energy Ultra Wild Passion, Juice Monster Bad Apple, Monster Electric Blue, Monster Orange Dreamsicle, and in some markets, Monster Energy Lando Norris Zero Sugar. Its innovation is backed by upgraded analytics for SKU flow, display optimization and cooler resets. In addition, the company has refined its merchandising strategy to focus on high-impact placements across the convenience, mass and grocery channels.
At its core, Monster Beverage will continue to benefit from steady growth in the global energy drink market, supported by strong demand across convenience stores and other key retail channels. Its efforts to advance innovation, expand its international presence and enhance operational efficiency are expected to further strengthen its performance.
MNST’s Price Performance, Valuation and Estimates
Shares of Monster Beverage have gained 21.6% in the past six months against the industry’s drop of 0.6%.
Image Source: Zacks Investment Research
From a valuation standpoint, MNST trades at a forward price-to-earnings ratio of 38.57X compared with the industry’s average of 19.84X.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for MNST’s 2025 and 2026 EPS indicates year-over-year growth of 22.8% and 13.2%, respectively. The company’s EPS estimate for 2025 and 2026 has increased in the past 30 days.
Image Source: Zacks Investment Research
Monster Beverage currently sports a Zacks Rank #1 (Strong Buy).
A Glimpse of Other Top-Rated Stocks
United Natural Foods (UNFI - Free Report) , which is the leading distributor of natural, organic and specialty food and non-food products in the United States, currently sports a Zacks Rank of 1. CHEF has a trailing four-quarter earnings surprise of 14.7%, on average. You can see the complete list of today’s Zacks #1 Rank stocks here.
The Zacks Consensus Estimate for UNFI’s current financial-year sales and EPS indicates growth of 1% and 187.3%, respectively, from the year-ago reported numbers.
Ingredion (INGR - Free Report) is a key global manufacturer and marketer of value-added frozen potato products and carries a Zacks Rank #2 (Buy) at present. INGR has a trailing four-quarter average earnings surprise of 6.7%.
The Zacks Consensus Estimate for Ingredion’s current financial-year EPS implies growth of 1.6%, from the year-ago reported number.
Utz Brands Inc. (UTZ - Free Report) , which manufactures a diverse portfolio of salty snacks, currently carries a Zacks Rank of 2. UTZ has a trailing four-quarter earnings surprise of 1.3%, on average.
The Zacks Consensus Estimate for Utz Brands’ current financial-year EPS indicates growth of 9.9% from the year-ago reported numbers.
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Will Monster Beverage's Expansion Strategy & Innovations Aid?
Key Takeaways
Monster Beverage Corporation (MNST - Free Report) continues to benefit from the sustained expansion of the global energy drinks category and its steady cadence of product innovations. Robust consumer demand across key markets has supported strong momentum in MNST’s core energy portfolio. With category trends remaining favorable worldwide, the company is well-positioned to maintain its growth trajectory and continue gaining market share.
Within EMEA, the company is experiencing continued growth of Predator Fury in Egypt, Kenya and Nigeria, while on track with the rollout of Predator in Morocco. Innovation continues to drive performance in the region, specifically Monster Energy Lando Norris Zero Sugar, which is currently available in 27 EMEA markets. This has been the company's highly successful product launch in EMEA. Net sales in the US and Canada during third-quarter 2025 jumped 11.6% year over year in dollars, thanks to the solid execution across channels, momentum from innovations, strength of the Monster Energy Ultra family and robust contribution from the Juice Monster family.
The company offers a wide range of energy drink brands such as Monster Energy, Monster Energy Ultra, Monster Rehab, Monster Energy Nitro, Java Monster, Punch Monster, Juice Monster, Monster Super Fuel, Monster Dragon Tea, Reign Total Body Fuel, Reign Inferno Thermogenic Fuel, Reign Storm, True North, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play, Power Play (stylized), Relentless, BPM, BU, Gladiator, Samurai, Live+, Predator and Fury. In third-quarter 2025, the Monster Energy Drinks segment's net sales grew 16% year over year on a currency-adjusted basis.
Product innovation remains a core growth driver for Monster Beverage. The company is in the process of launching numerous SKUs at retail to take it through 2025. These include Monster Energy Ultra Wild Passion, Juice Monster Bad Apple, Monster Electric Blue, Monster Orange Dreamsicle, and in some markets, Monster Energy Lando Norris Zero Sugar. Its innovation is backed by upgraded analytics for SKU flow, display optimization and cooler resets. In addition, the company has refined its merchandising strategy to focus on high-impact placements across the convenience, mass and grocery channels.
At its core, Monster Beverage will continue to benefit from steady growth in the global energy drink market, supported by strong demand across convenience stores and other key retail channels. Its efforts to advance innovation, expand its international presence and enhance operational efficiency are expected to further strengthen its performance.
MNST’s Price Performance, Valuation and Estimates
Shares of Monster Beverage have gained 21.6% in the past six months against the industry’s drop of 0.6%.
Image Source: Zacks Investment Research
From a valuation standpoint, MNST trades at a forward price-to-earnings ratio of 38.57X compared with the industry’s average of 19.84X.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for MNST’s 2025 and 2026 EPS indicates year-over-year growth of 22.8% and 13.2%, respectively. The company’s EPS estimate for 2025 and 2026 has increased in the past 30 days.
Image Source: Zacks Investment Research
Monster Beverage currently sports a Zacks Rank #1 (Strong Buy).
A Glimpse of Other Top-Rated Stocks
United Natural Foods (UNFI - Free Report) , which is the leading distributor of natural, organic and specialty food and non-food products in the United States, currently sports a Zacks Rank of 1. CHEF has a trailing four-quarter earnings surprise of 14.7%, on average. You can see the complete list of today’s Zacks #1 Rank stocks here.
The Zacks Consensus Estimate for UNFI’s current financial-year sales and EPS indicates growth of 1% and 187.3%, respectively, from the year-ago reported numbers.
Ingredion (INGR - Free Report) is a key global manufacturer and marketer of value-added frozen potato products and carries a Zacks Rank #2 (Buy) at present. INGR has a trailing four-quarter average earnings surprise of 6.7%.
The Zacks Consensus Estimate for Ingredion’s current financial-year EPS implies growth of 1.6%, from the year-ago reported number.
Utz Brands Inc. (UTZ - Free Report) , which manufactures a diverse portfolio of salty snacks, currently carries a Zacks Rank of 2. UTZ has a trailing four-quarter earnings surprise of 1.3%, on average.
The Zacks Consensus Estimate for Utz Brands’ current financial-year EPS indicates growth of 9.9% from the year-ago reported numbers.