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Here's How Much a $1000 Investment in eBay Made 10 Years Ago Would Be Worth Today
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How much a stock's price changes over time is important for most investors, since price performance can both impact your investment portfolio and help you compare investment results across sectors and industries.
FOMO, or the fear of missing out, also plays a role in investing, particularly with tech giants and popular consumer-facing stocks.
What if you'd invested in eBay (EBAY - Free Report) ten years ago? It may not have been easy to hold on to EBAY for all that time, but if you did, how much would your investment be worth today?
eBay's Business In-Depth
With that in mind, let's take a look at eBay's main business drivers.
eBay operates an online shopping platform which provides sellers the tools to build online store formats, making it easier for customers to browse by brands.
Over the years, the company has evolved from a relatively small community user-based auction site to a worldwide commercial behemoth store.
The company is well positioned in the online marketplace space. Since the separation from PayPal in 2015, its marketplace business continues to be the key growth driver for eBay.
eBay’s structured data initiatives to better understand, organize and leverage inventory on its site for delivering more personalized user experiences continues to drive gross merchandise volume (GMV) growth.
In addition to the marketplace business, the company’s advertising business has been doing well. Its focus on growing promoted listing fees (as part of the first-party advertising business) should continue to expand the company’s growth.
Total net revenues were $10.2 billion in 2024. The company's operating region comprises the United States and international regions, which include the U.K., China, Germany and Rest of the World.
In 2024, the company generated $5.2 billion in revenues from the United States (51% of net revenues), which were up 3.2% from 2023. International regions generated $5.04 billion in revenues in 2024 (49% of net revenues). More precisely, eBay generated $1.5 billion, $1.16 billion, $972 million and $1.39 billion of revenues from the U.K., China, Germany and Rest of the World, respectively.
Bottom Line
Anyone can invest, but building a successful investment portfolio requires research, patience, and a little bit of risk. So, if you had invested in eBay, ten years ago, you're likely feeling pretty good about your investment today.
A $1000 investment made in January 2016 would be worth $3,713.89, or a 271.39% gain, as of January 14, 2026, according to our calculations. Investors should note that this return excludes dividends but includes price increases.
The S&P 500 rose 268.40% and the price of gold increased 309.27% over the same time frame in comparison.
Analysts are forecasting more upside for EBAY too.
eBay is well positioned to benefit from e-commerce growth, connecting millions of buyers and sellers in more than 190 markets. AI-powered listing tools and authentication services enhance user experience, while mobile commerce expansion drives engagement. Strategic focus on collectables delivers strong momentum, with triple-digit Pokemon growth and assets like TCGplayer deepening category strength. International expansion through eBay International Shipping and SpeedPAK strengthens cross-border capabilities. However, eBay faces intense competition from Amazon, Alibaba, Etsy and Facebook. Heavy reliance on Google for traffic creates vulnerabilities as Google evolves into a marketplace competitor. Regulatory headwinds from the removal of de minimis exemption and tariff uncertainty constrain cross-border trade in the near term.
Over the past four weeks, shares have rallied 15.55%, and there have been 1 higher earnings estimate revisions in the past two months for fiscal 2025 compared to none lower. The consensus estimate has moved up as well.
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Here's How Much a $1000 Investment in eBay Made 10 Years Ago Would Be Worth Today
How much a stock's price changes over time is important for most investors, since price performance can both impact your investment portfolio and help you compare investment results across sectors and industries.
FOMO, or the fear of missing out, also plays a role in investing, particularly with tech giants and popular consumer-facing stocks.
What if you'd invested in eBay (EBAY - Free Report) ten years ago? It may not have been easy to hold on to EBAY for all that time, but if you did, how much would your investment be worth today?
eBay's Business In-Depth
With that in mind, let's take a look at eBay's main business drivers.
eBay operates an online shopping platform which provides sellers the tools to build online store formats, making it easier for customers to browse by brands.
Over the years, the company has evolved from a relatively small community user-based auction site to a worldwide commercial behemoth store.
The company is well positioned in the online marketplace space. Since the separation from PayPal in 2015, its marketplace business continues to be the key growth driver for eBay.
eBay’s structured data initiatives to better understand, organize and leverage inventory on its site for delivering more personalized user experiences continues to drive gross merchandise volume (GMV) growth.
In addition to the marketplace business, the company’s advertising business has been doing well. Its focus on growing promoted listing fees (as part of the first-party advertising business) should continue to expand the company’s growth.
Total net revenues were $10.2 billion in 2024. The company's operating region comprises the United States and international regions, which include the U.K., China, Germany and Rest of the World.
In 2024, the company generated $5.2 billion in revenues from the United States (51% of net revenues), which were up 3.2% from 2023. International regions generated $5.04 billion in revenues in 2024 (49% of net revenues). More precisely, eBay generated $1.5 billion, $1.16 billion, $972 million and $1.39 billion of revenues from the U.K., China, Germany and Rest of the World, respectively.
Bottom Line
Anyone can invest, but building a successful investment portfolio requires research, patience, and a little bit of risk. So, if you had invested in eBay, ten years ago, you're likely feeling pretty good about your investment today.
A $1000 investment made in January 2016 would be worth $3,713.89, or a 271.39% gain, as of January 14, 2026, according to our calculations. Investors should note that this return excludes dividends but includes price increases.
The S&P 500 rose 268.40% and the price of gold increased 309.27% over the same time frame in comparison.
Analysts are forecasting more upside for EBAY too.
eBay is well positioned to benefit from e-commerce growth, connecting millions of buyers and sellers in more than 190 markets. AI-powered listing tools and authentication services enhance user experience, while mobile commerce expansion drives engagement. Strategic focus on collectables delivers strong momentum, with triple-digit Pokemon growth and assets like TCGplayer deepening category strength. International expansion through eBay International Shipping and SpeedPAK strengthens cross-border capabilities. However, eBay faces intense competition from Amazon, Alibaba, Etsy and Facebook. Heavy reliance on Google for traffic creates vulnerabilities as Google evolves into a marketplace competitor. Regulatory headwinds from the removal of de minimis exemption and tariff uncertainty constrain cross-border trade in the near term.
Over the past four weeks, shares have rallied 15.55%, and there have been 1 higher earnings estimate revisions in the past two months for fiscal 2025 compared to none lower. The consensus estimate has moved up as well.