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Marriott Announces Milestone Global Growth & Expansion in 2025
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Key Takeaways
Marriott posted ~4.3% net room growth in 2025, adding 700 properties and nearly 100,000 rooms worldwide.
MAR ended 2025 with a 610,000-room pipeline, up 5.7% year over year, driven by strong global deal activity.
Marriott expanded its portfolio with citizenM, midscale brand growth and record luxury deal signings in 2025.
Marriott International, Inc. (MAR - Free Report) has shared key highlights from a highly successful 2025 ahead of its fourth-quarter and full-year results. The company delivered broad-based expansion across all segments, entered new global destinations and strengthened collaboration with hotel owners, reflecting disciplined execution of its growth strategy and the strength of its global teams.
Marriott commemorated 25 years of leadership in branded residences by delivering a record year of expansion, with 55 deals signed, 149 locations open and 175 residences in the pipeline.
Key Growth Metrics From Marriott
In 2025, Marriott achieved robust global growth, with net room growth of approximately 4.3%, adding over 700 new properties and nearly 100,000 rooms. The company closed the year with a development pipeline of around 610,000 rooms, up 5.7% year over year, supported by roughly 1,200 organic deals totaling about 163,000 rooms. Strong regional momentum was evident, with 94 deals signed in the Caribbean and Latin America (CALA), 187 in the Asia Pacific excluding China and a record 201 in Greater China.
Marriott also maintained strong conversion activity, completing nearly 400 deals covering over 50,800 rooms — accounting for more than 30% of organic signings — with approximately 75% of conversions opening within a year.
Growth Led by Expansion and Brand Deals
Marriott accelerated portfolio growth in 2025 through strategic brand expansion and deal activity, highlighted by the acquisition of citizenM, which was integrated in the fourth quarter and added more than 35 hotels and nearly 9,000 rooms. By year-end, the company had opened 37 properties, representing approximately 2,600 rooms, across 23 cities in the country. To support global scaling, Marriott also signed 13 agreements in 2025 to introduce Series by Marriott to key U.S. and Canadian markets, with two hotels opening in the fourth quarter.
The company further strengthened its midscale presence with three dedicated brands — City Express by Marriott, StudioRes and Four Points Flex by Sheraton. City Express emerged as a leading signing brand, ending the year with 158 open hotels and 150 in the pipeline, supported by expansion across CALA and new global markets. StudioRes marked its debut with its first opening in Florida and finished the year with four open properties and 85 under development, while Four Points Flex by Sheraton, Marriott’s fastest-growing brand in Europe, closed 2025 with 54 open hotels and 22 in the pipeline.
Marriott strengthened its leadership in luxury, signing a record 114 deals, nearly 10% of its annual organic signings and closing the year with 296 hotels and resorts (~60,000 rooms) in the luxury pipeline. EMEA led regional luxury growth with 40 deals, while JW Marriott recorded 27 agreements, including its first property in Uzbekistan. Lifestyle luxury brands EDITION and W Hotels saw milestone openings like The Lake Como EDITION and W Punta Cana, and the company added 10 luxury resorts, including The St. Regis Cap Cana. The Ritz-Carlton Reserve also expanded with two new properties in Mexico and Costa Rica, catering to travelers seeking unique, remote destinations.
MAR’s Share Price Performance
Shares of MAR have gained 9.7% in the past year, outperforming the Zacks Hotels and Motels industry’s 3.1% decline. The company is expected to continue benefiting from strong leisure demand, solid global booking trends and RevPAR growth across international markets, and the solid expansion plans, especially in Asia, Latin America, the Middle East and Africa.
Image Source: Zacks Investment Research
MAR’s Zacks Rank & Key Picks
Marriott currently carries a Zacks Rank #3 (Hold).
The company delivered a trailing four-quarter earnings surprise of 173.7%, on average. APEI stock has moved up 49.2% in the past six months. The Zacks Consensus Estimate for APEI’s 2026 sales and EPS indicates an increase of 7.1% and 106.5%, respectively, from the year-ago levels.
Stride, Inc. (LRN - Free Report) currently carries a Zacks Rank #2 (Buy). The company delivered a trailing four-quarter earnings surprise of 12.1%, on average. LRN stock has declined 45.1% in the past six months.
The Zacks Consensus Estimate for Stride’s fiscal 2026 sales and EPS implies growth of 4.6% and 3.1%, respectively, from the year-ago levels.
Carnival Corporation & plc (CCL - Free Report) currently has a Zacks Rank of 2. The company delivered a trailing four-quarter earnings surprise of 160%, on average. CCL stock has declined 4.5% in the past six months.
The Zacks Consensus Estimate for Carnival’s fiscal 2026 sales and EPS implies growth of 4.4% and 12.9%, respectively, from the year-ago levels.
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Marriott Announces Milestone Global Growth & Expansion in 2025
Key Takeaways
Marriott International, Inc. (MAR - Free Report) has shared key highlights from a highly successful 2025 ahead of its fourth-quarter and full-year results. The company delivered broad-based expansion across all segments, entered new global destinations and strengthened collaboration with hotel owners, reflecting disciplined execution of its growth strategy and the strength of its global teams.
Marriott commemorated 25 years of leadership in branded residences by delivering a record year of expansion, with 55 deals signed, 149 locations open and 175 residences in the pipeline.
Key Growth Metrics From Marriott
In 2025, Marriott achieved robust global growth, with net room growth of approximately 4.3%, adding over 700 new properties and nearly 100,000 rooms. The company closed the year with a development pipeline of around 610,000 rooms, up 5.7% year over year, supported by roughly 1,200 organic deals totaling about 163,000 rooms. Strong regional momentum was evident, with 94 deals signed in the Caribbean and Latin America (CALA), 187 in the Asia Pacific excluding China and a record 201 in Greater China.
Marriott also maintained strong conversion activity, completing nearly 400 deals covering over 50,800 rooms — accounting for more than 30% of organic signings — with approximately 75% of conversions opening within a year.
Growth Led by Expansion and Brand Deals
Marriott accelerated portfolio growth in 2025 through strategic brand expansion and deal activity, highlighted by the acquisition of citizenM, which was integrated in the fourth quarter and added more than 35 hotels and nearly 9,000 rooms. By year-end, the company had opened 37 properties, representing approximately 2,600 rooms, across 23 cities in the country. To support global scaling, Marriott also signed 13 agreements in 2025 to introduce Series by Marriott to key U.S. and Canadian markets, with two hotels opening in the fourth quarter.
The company further strengthened its midscale presence with three dedicated brands — City Express by Marriott, StudioRes and Four Points Flex by Sheraton. City Express emerged as a leading signing brand, ending the year with 158 open hotels and 150 in the pipeline, supported by expansion across CALA and new global markets. StudioRes marked its debut with its first opening in Florida and finished the year with four open properties and 85 under development, while Four Points Flex by Sheraton, Marriott’s fastest-growing brand in Europe, closed 2025 with 54 open hotels and 22 in the pipeline.
Marriott strengthened its leadership in luxury, signing a record 114 deals, nearly 10% of its annual organic signings and closing the year with 296 hotels and resorts (~60,000 rooms) in the luxury pipeline. EMEA led regional luxury growth with 40 deals, while JW Marriott recorded 27 agreements, including its first property in Uzbekistan. Lifestyle luxury brands EDITION and W Hotels saw milestone openings like The Lake Como EDITION and W Punta Cana, and the company added 10 luxury resorts, including The St. Regis Cap Cana. The Ritz-Carlton Reserve also expanded with two new properties in Mexico and Costa Rica, catering to travelers seeking unique, remote destinations.
MAR’s Share Price Performance
Shares of MAR have gained 9.7% in the past year, outperforming the Zacks Hotels and Motels industry’s 3.1% decline. The company is expected to continue benefiting from strong leisure demand, solid global booking trends and RevPAR growth across international markets, and the solid expansion plans, especially in Asia, Latin America, the Middle East and Africa.
Image Source: Zacks Investment Research
MAR’s Zacks Rank & Key Picks
Marriott currently carries a Zacks Rank #3 (Hold).
Here are some better-ranked stocks from the Consumer Discretionary sector:
American Public Education (APEI - Free Report) currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks Rank #1 stocks here.
The company delivered a trailing four-quarter earnings surprise of 173.7%, on average. APEI stock has moved up 49.2% in the past six months. The Zacks Consensus Estimate for APEI’s 2026 sales and EPS indicates an increase of 7.1% and 106.5%, respectively, from the year-ago levels.
Stride, Inc. (LRN - Free Report) currently carries a Zacks Rank #2 (Buy). The company delivered a trailing four-quarter earnings surprise of 12.1%, on average. LRN stock has declined 45.1% in the past six months.
The Zacks Consensus Estimate for Stride’s fiscal 2026 sales and EPS implies growth of 4.6% and 3.1%, respectively, from the year-ago levels.
Carnival Corporation & plc (CCL - Free Report) currently has a Zacks Rank of 2. The company delivered a trailing four-quarter earnings surprise of 160%, on average. CCL stock has declined 4.5% in the past six months.
The Zacks Consensus Estimate for Carnival’s fiscal 2026 sales and EPS implies growth of 4.4% and 12.9%, respectively, from the year-ago levels.