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Why the Sports Media Industry Remains in Flux

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Welcome to the seventh episode of Full-Court Finance, the podcast from Zacks Investment Research focused on the intersection of sports, business, and the stock market. On this week’s episode, we dive into all of the biggest news coming out of the sports media world, including Facebook’s (FB - Free Report) college basketball streaming deal, “Sports Illustrated TV,” Sirius XM’s (SIRI - Free Report) updated Barstool Sports partnership, and much more.

Cord cutting continues to plague media powers and cable companies. This has forced the once-impervious ESPN (DIS - Free Report) to make some big changes surrounding its flagship “SportsCenter.”

Now, Sports Illustrated, at a time when linear TV struggles to retain viewers, aims to double-down on its transition into video with a new streaming service on Amazon Prime Video (AMZN - Free Report) . On top of that, the historic sports magazine could possibly get a boost if its parent company, Time Inc. , gets bought out.

After missing out on the NFL, Facebook, like some of its biggest tech counterparts—Twitter (TWTR - Free Report) and Amazon—finally jumped into big-time U.S. sports streaming, as Mark Zuckerberg’s company dives further into live video.

On top of that—whether people find them repulsive or funny—Sirius XM announced a substantial new partnership with the controversial online sports media outlet, Barstool Sports, which continues to shake-up the industry.

Make sure you listen to the entire episode of Full-Court Finance if you want to learn more about all of the latest happenings in the sports media world, many of which have the potential to markedly change the landscape for years to come.

If you have any questions about this episode of Full-Court Finance please feel free to shoot us an email over at Please also make sure to check out all of our other podcasts at and remember to subscribe and leave a rating in iTunes.

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