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Acxiom Partners With 4INFO to Improve Audience Targeting

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Acxiom Corp. recently announced a partnership with 4INFO aimed at generating location-specific target audience segments. This data-as-a-service solution is a combination of 4INFO’s Predictive Visitors related audience segmentation and Axciom data, which is anticipated to streamline location-informed  segment targeting for digital advertising.

Notably, this new partnership is in sync with Axciom’s Partner Enablement Program that intends to provide marketers with consumer related processed information. This partnership will allow retailers to reach out to specific audience via any connected device and is expected to have a positive impact on sales .

Acxiom uses consumer data in an ethical way, abiding by data protection rules.. Thus, while creating the database, personal information of the consumer is removed, thereby making the process secure.

Acxiom’s Growing Partnerships

We believe that the recent partnership will add another feather in Acxiom’s cap. Most recently, Axciom partnered with the likes of Adobe Systems Inc. (ADBE - Free Report) , Microsoft Corporation’s (MSFT - Free Report) LinkedIn and Yelp (YELP - Free Report) Local Audiences.

During fiscal second-quarter 2018, the company entered into a new global data partnership with IPG Mediabrands. Acxiom also extended its relationship with PayPal, which currently operates in 14 markets.

Notably, digital data growth or data being resold through indirect digital channels like publishers and platforms surged more than 30% in the last reported quarter.

Strategic Initiatives

Acxiom continues to reposition its portfolio by divesting assets that no longer fit its corporate strategy and focus on attractive markets. The company has almost completed the separation of its business units for better accountability and transparency. At the same time, Acxiom is implementing a new data structure, which tracks revenues and costs by product categories to simplify workflow.

With solid contributions from LiveRamp, the company is striving to improve the functionality of its products across all channels and devices. Acxiom stated that in the United States, LiveRamp now works with five of the top six financial services companies, four of the top five retailers, four of the top five automotive companies and the top six telecom providers.

IdentityLink has gained significant traction within a short span of time. Additionally, its expanding customer base is a strong for the top line.

Zacks Rank

Axciom currently has a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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