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Should Value Investors Buy Vipshop (VIPS) Stock?

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While the proven Zacks Rank places an emphasis on earnings estimates and estimate revisions to find strong stocks, we also know that investors tend to develop their own individual strategies. With this in mind, we are always looking at value, growth, and momentum trends to discover great companies.

Looking at the history of these trends, perhaps none is more beloved than value investing. This strategy simply looks to identify companies that are being undervalued by the broader market. Value investors use tried-and-true metrics and fundamental analysis to find companies that they believe are undervalued at their current share price levels.

Zacks has developed the innovative Style Scores system to highlight stocks with specific traits. For example, value investors will be interested in stocks with great grades in the "Value" category. When paired with a high Zacks Rank, "A" grades in the Value category are among the strongest value stocks on the market today.

One company value investors might notice is Vipshop (VIPS - Free Report) . VIPS is currently holding a Zacks Rank #2 (Buy) and a Value grade of A. The stock is trading with a P/E ratio of 6.96, which compares to its industry's average of 12.30. Over the past year, VIPS's Forward P/E has been as high as 7.28 and as low as 4.92, with a median of 5.91.

We should also highlight that VIPS has a P/B ratio of 1.64. Investors use the P/B ratio to look at a stock's market value versus its book value, which is defined as total assets minus total liabilities. This stock's P/B looks solid versus its industry's average P/B of 3.24. Over the past 12 months, VIPS's P/B has been as high as 1.69 and as low as 1.09, with a median of 1.33.

Finally, we should also recognize that VIPS has a P/CF ratio of 7.96. This figure highlights a company's operating cash flow and can be used to find firms that are undervalued when considering their impressive cash outlook. VIPS's current P/CF looks attractive when compared to its industry's average P/CF of 13.34. Within the past 12 months, VIPS's P/CF has been as high as 8.18 and as low as 5.08, with a median of 6.08.

These figures are just a handful of the metrics value investors tend to look at, but they help show that Vipshop is likely being undervalued right now. Considering this, as well as the strength of its earnings outlook, VIPS feels like a great value stock at the moment.

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