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How Strong Are Ford Pro's Fundamentals Amid 2026 Pressures?
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Key Takeaways
Ford Pro generated solid revenues and EBIT in 2025, remaining a key profit engine for Ford.
F saw U.S. Transit sales rise 6% & Super Duty jump 10%, while paid software subscriptions grew 30% last year.
Ford expects Pro EBIT of $6.5B-$7.5B in 2026, with pressure from Oakville ramp-up and Europe regulations.
Ford Motor Company’s (F - Free Report) Ford Pro segment continued to demonstrate its role as a major profit driver for the company, generating more than $66 billion in revenues and $6.8 billion in EBIT with a double-digit margin in 2025. This performance came despite challenges such as tariffs, production disruptions linked to Novelis, normalization in U.S. industry pricing in more commoditized segments like government and delivery vans and a difficult macroeconomic and regulatory environment in Europe, where the business still recorded market-share gains, per the company’s fourth-quarter 2025 earnings transcript.
In the United States, the Transit posted record sales, rising 6% year over year in 2025, while Super Duty achieved its strongest sales in more than two decades, increasing 10%. Ford Pro has also continued to evolve its operations by diversifying revenue streams and expanding its high-margin service infrastructure, with paid software subscriptions growing 30% year over year in 2025.
Ford Pro EBIT in 2026 is expected to be in the range of $6.5 billion to $7.5 billion compared to $6.84 billion in 2025. In North America, Ford anticipates continued market-share growth in an industry that is expected to remain relatively flat, supported by conquest sales and a diversified customer base comprising roughly one-third large corporations, one-third small and medium-sized businesses and one-third government and rental fleets.
Ford Pro is strengthening its long-term durability by expanding its mix of profitable software and physical services globally through targeted customer strategies, demand-generation initiatives and specialized solutions. However, despite improving underlying fundamentals, the company expects 2026 results to face near-term pressure from the impact of Novelis-related issues, the ramp-up of the Oakville facility to increase Super Duty capacity in Canada and a tougher regulatory environment in Europe. F carries a Zacks Rank #2 (Buy) at present. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
F’s Price Performance, Valuation and Estimates
Ford has underperformed the Zacks Automotive-Domestic industry, General Motors Company (GM - Free Report) and Tesla (TSLA - Free Report) in the last six months. Its shares have gained 3.7% compared with the industry’s growth of 16.1%. Shares of General Motors and Tesla have gained 27.2% and 8.1%, respectively, during the same period.
Image Source: Zacks Investment Research
From a valuation perspective, F appears undervalued. Going by its price/sales ratio, the company is trading at a forward sales multiple of 0.28, lower than the industry’s 3.29. General Motors and Tesla are trading at forward sales multiples of 0.36 and 14.24, respectively.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for Ford’s 2026 EPS has moved down a penny in the past 30 days. The Zacks Consensus Estimate for F’s 2027 EPS has moved up 4 cents in the past seven days.
Image Source: Zacks Investment Research
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How Strong Are Ford Pro's Fundamentals Amid 2026 Pressures?
Key Takeaways
Ford Motor Company’s (F - Free Report) Ford Pro segment continued to demonstrate its role as a major profit driver for the company, generating more than $66 billion in revenues and $6.8 billion in EBIT with a double-digit margin in 2025. This performance came despite challenges such as tariffs, production disruptions linked to Novelis, normalization in U.S. industry pricing in more commoditized segments like government and delivery vans and a difficult macroeconomic and regulatory environment in Europe, where the business still recorded market-share gains, per the company’s fourth-quarter 2025 earnings transcript.
In the United States, the Transit posted record sales, rising 6% year over year in 2025, while Super Duty achieved its strongest sales in more than two decades, increasing 10%. Ford Pro has also continued to evolve its operations by diversifying revenue streams and expanding its high-margin service infrastructure, with paid software subscriptions growing 30% year over year in 2025.
Ford Pro EBIT in 2026 is expected to be in the range of $6.5 billion to $7.5 billion compared to $6.84 billion in 2025. In North America, Ford anticipates continued market-share growth in an industry that is expected to remain relatively flat, supported by conquest sales and a diversified customer base comprising roughly one-third large corporations, one-third small and medium-sized businesses and one-third government and rental fleets.
Ford Pro is strengthening its long-term durability by expanding its mix of profitable software and physical services globally through targeted customer strategies, demand-generation initiatives and specialized solutions. However, despite improving underlying fundamentals, the company expects 2026 results to face near-term pressure from the impact of Novelis-related issues, the ramp-up of the Oakville facility to increase Super Duty capacity in Canada and a tougher regulatory environment in Europe. F carries a Zacks Rank #2 (Buy) at present. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
F’s Price Performance, Valuation and Estimates
Ford has underperformed the Zacks Automotive-Domestic industry, General Motors Company (GM - Free Report) and Tesla (TSLA - Free Report) in the last six months. Its shares have gained 3.7% compared with the industry’s growth of 16.1%. Shares of General Motors and Tesla have gained 27.2% and 8.1%, respectively, during the same period.
Image Source: Zacks Investment Research
From a valuation perspective, F appears undervalued. Going by its price/sales ratio, the company is trading at a forward sales multiple of 0.28, lower than the industry’s 3.29. General Motors and Tesla are trading at forward sales multiples of 0.36 and 14.24, respectively.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for Ford’s 2026 EPS has moved down a penny in the past 30 days. The Zacks Consensus Estimate for F’s 2027 EPS has moved up 4 cents in the past seven days.
Image Source: Zacks Investment Research