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Snowflake vs Alphabet: Which Cloud Analytics Stock Has an Edge Now?
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Key Takeaways
Snowflake shows strong momentum with 125% net revenue retention and rising high-spend customers.
SNOW's AI tools, like Cortex Code and Snowflake Intelligence, are driving rapid platform adoption.
Alphabet's Google Cloud growth is strong, but it faces stiff competition despite rising AI demand.
Snowflake (SNOW - Free Report) and Alphabet (GOOGL - Free Report) are major players in the cloud data and analytics space. While Snowflake provides a pure-play cloud data warehousing and analytics platform, Alphabet offers similar capabilities through Google Cloud’s BigQuery as part of its broader cloud ecosystem.
Per the Fortune Business Insight report, the global cloud analytics market size was valued at $48.22 billion in 2025 and is expected to grow from $58.42 billion in 2026 to $168.88 billion by 2034, registering a CAGR of 14.2% from 2026 to 2030. Both Snowflake and Alphabet are poised to benefit from this rapid growth pace.
Snowflake or Alphabet — Which of these Cloud Analytics stocks has the greater upside potential? Let’s find out.
The Case for SNOW Stock
SNOW is benefiting from strong adoption and increasing usage of its platform, as reflected by the net revenue retention rate of 125% in the fourth quarter of fiscal 2026. In the same quarter, Snowflake added 740 net new customers, up 40% year over year. The company now has 733 customers spending more than $1 million annually, up 27% year over year, and 56 customers spending more than $10 million annually, up 56% year over year.
SNOW’s expanding portfolio has been noteworthy. In 2026, Snowflake launched more than 430 product capabilities, including Snowflake Intelligence, Cortex Code, Snowflake OpenFlow, and Snowflake Postgres. These innovations enhanced the platform’s usability and scalability.
The company’s AI-driven products, particularly Snowflake Intelligence and Cortex Code, have been a major growth driver. In 2026, Snowflake Intelligence, which provides enterprise-grade agent capabilities, has been adopted by more than 2,500 accounts within just three months of its launch, nearly doubling quarter-over-quarter. Cortex Code, a transformational coding agent, has been embraced by more than 4,400 customers, enabling faster development and deployment of AI-powered applications.
The Case for GOOGL Stock
Alphabet is growing its presence in the cloud analytics market with its cloud computing platform, Google Cloud’s BigQuery, a powerful serverless data warehouse solution. BigQuery is strongly integrated into the broader Google Cloud ecosystem, allowing enterprises to leverage Google’s infrastructure, data and AI services seamlessly.
The company has been growing rapidly in the booming cloud-computing market. In the fourth quarter of 2025, Google Cloud revenues surged 47.8% year over year to $17.66 billion and accounted for 15.5% of the quarter’s total revenues. Google Cloud ended 2025 at an annual run rate of more than $70 billion, representing a wide breadth of customers, driven by demand for AI products. Google Cloud ended the fourth quarter with $240 billion in backlog, up 55% sequentially. Nearly 75% of Google Cloud customers utilized Alphabet’s AI products, showcasing the increasing adoption of its AI-powered solutions.
The increasing number of cloud regions and availability zones globally remains a major positive. Google Cloud has 43 cloud regions, 130 zones and more than 200 network edge locations across more than 200 countries. Google Cloud is considered the third-largest cloud player among numerous cloud providers worldwide.
Price Performance and Valuation of SNOW and GOOGL
In the trailing 12-month period, SNOW shares have gained 10.2%, underperforming Alphabet shares, which have surged 89%. GOOGL’s outperformance can be attributed to its continuing AI push across its search and cloud computing platforms.
Despite SNOW’s expanding portfolio and rich partner base, the company is suffering from challenging macroeconomic uncertainties and stiff competition from hyperscale cloud providers.
SNOW and GOOGL Stock Performance
Image Source: Zacks Investment Research
Both SNOW and Alphabet shares are currently overvalued, as suggested by a Value Score of F and D, respectively.
In terms of forward 12-month Price/Sales, SNOW shares are trading at 9.78X, higher than GOOGL’s 8.83X.
SNOW and GOOGL Valuation
Image Source: Zacks Investment Research
How Do Earnings Estimates Compare for SNOW & GOOGL?
The Zacks Consensus Estimate for SNOW’s fiscal 2027 earnings is pegged at $1.80 per share, which has increased 11.8% over the past 30 days. This indicates a 44% increase year over year.
The Zacks Consensus Estimate for Alphabet’s 2025 earnings is pegged at $11.6 per share, which has increased 0.25% over the past 30 days. This indicates a 7.31% increase year over year.
While both SNOW and GOOGL are well-positioned to benefit from the booming cloud analytics market, Snowflake stands out as the more compelling investment in the cloud analytics space right now due to its faster growth, strong customer expansion and rapid AI-driven innovation momentum.
Despite Alphabet’s expanding portfolio and clientele, stiff competition in cloud computing has been concerning.
View the Zacks #1 Rank List
Image: Bigstock
Snowflake vs Alphabet: Which Cloud Analytics Stock Has an Edge Now?
Key Takeaways
Snowflake (SNOW - Free Report) and Alphabet (GOOGL - Free Report) are major players in the cloud data and analytics space. While Snowflake provides a pure-play cloud data warehousing and analytics platform, Alphabet offers similar capabilities through Google Cloud’s BigQuery as part of its broader cloud ecosystem.
Per the Fortune Business Insight report, the global cloud analytics market size was valued at $48.22 billion in 2025 and is expected to grow from $58.42 billion in 2026 to $168.88 billion by 2034, registering a CAGR of 14.2% from 2026 to 2030. Both Snowflake and Alphabet are poised to benefit from this rapid growth pace.
Snowflake or Alphabet — Which of these Cloud Analytics stocks has the greater upside potential? Let’s find out.
The Case for SNOW Stock
SNOW is benefiting from strong adoption and increasing usage of its platform, as reflected by the net revenue retention rate of 125% in the fourth quarter of fiscal 2026. In the same quarter, Snowflake added 740 net new customers, up 40% year over year. The company now has 733 customers spending more than $1 million annually, up 27% year over year, and 56 customers spending more than $10 million annually, up 56% year over year.
SNOW’s expanding portfolio has been noteworthy. In 2026, Snowflake launched more than 430 product capabilities, including Snowflake Intelligence, Cortex Code, Snowflake OpenFlow, and Snowflake Postgres. These innovations enhanced the platform’s usability and scalability.
The company’s AI-driven products, particularly Snowflake Intelligence and Cortex Code, have been a major growth driver. In 2026, Snowflake Intelligence, which provides enterprise-grade agent capabilities, has been adopted by more than 2,500 accounts within just three months of its launch, nearly doubling quarter-over-quarter. Cortex Code, a transformational coding agent, has been embraced by more than 4,400 customers, enabling faster development and deployment of AI-powered applications.
The Case for GOOGL Stock
Alphabet is growing its presence in the cloud analytics market with its cloud computing platform, Google Cloud’s BigQuery, a powerful serverless data warehouse solution. BigQuery is strongly integrated into the broader Google Cloud ecosystem, allowing enterprises to leverage Google’s infrastructure, data and AI services seamlessly.
The company has been growing rapidly in the booming cloud-computing market. In the fourth quarter of 2025, Google Cloud revenues surged 47.8% year over year to $17.66 billion and accounted for 15.5% of the quarter’s total revenues. Google Cloud ended 2025 at an annual run rate of more than $70 billion, representing a wide breadth of customers, driven by demand for AI products. Google Cloud ended the fourth quarter with $240 billion in backlog, up 55% sequentially. Nearly 75% of Google Cloud customers utilized Alphabet’s AI products, showcasing the increasing adoption of its AI-powered solutions.
The increasing number of cloud regions and availability zones globally remains a major positive. Google Cloud has 43 cloud regions, 130 zones and more than 200 network edge locations across more than 200 countries. Google Cloud is considered the third-largest cloud player among numerous cloud providers worldwide.
Price Performance and Valuation of SNOW and GOOGL
In the trailing 12-month period, SNOW shares have gained 10.2%, underperforming Alphabet shares, which have surged 89%. GOOGL’s outperformance can be attributed to its continuing AI push across its search and cloud computing platforms.
Despite SNOW’s expanding portfolio and rich partner base, the company is suffering from challenging macroeconomic uncertainties and stiff competition from hyperscale cloud providers.
SNOW and GOOGL Stock Performance
Image Source: Zacks Investment Research
Both SNOW and Alphabet shares are currently overvalued, as suggested by a Value Score of F and D, respectively.
In terms of forward 12-month Price/Sales, SNOW shares are trading at 9.78X, higher than GOOGL’s 8.83X.
SNOW and GOOGL Valuation
Image Source: Zacks Investment Research
How Do Earnings Estimates Compare for SNOW & GOOGL?
The Zacks Consensus Estimate for SNOW’s fiscal 2027 earnings is pegged at $1.80 per share, which has increased 11.8% over the past 30 days. This indicates a 44% increase year over year.
Snowflake Inc. Price and Consensus
Snowflake Inc. price-consensus-chart | Snowflake Inc. Quote
The Zacks Consensus Estimate for Alphabet’s 2025 earnings is pegged at $11.6 per share, which has increased 0.25% over the past 30 days. This indicates a 7.31% increase year over year.
Alphabet Inc. Price and Consensus
Alphabet Inc. price-consensus-chart | Alphabet Inc. Quote
Conclusion
While both SNOW and GOOGL are well-positioned to benefit from the booming cloud analytics market, Snowflake stands out as the more compelling investment in the cloud analytics space right now due to its faster growth, strong customer expansion and rapid AI-driven innovation momentum.
Despite Alphabet’s expanding portfolio and clientele, stiff competition in cloud computing has been concerning.
Snowflake and Alphabet carry a Zacks Rank #3 (Hold) at present. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.