Adding to its line of purpose-built, point-of-service-solutions, Oracle Corporation (ORCL - Free Report) launched the Oracle MICROS Compact Workstation 310 point-of-sale (POS) terminal. Launched at National Retail Federation (NRF) 2018, workstation 310 is a rugged, high performance workstation in a compact form factor.
Primarily focused on enhancing shopping experiences in the hospitality and retail sectors, these workstations can withstand high volumes of customers and offer functional modularity. Their ability to withstand extreme temperatures and protection against grease and dust build up, application of the workstation at sporting events, pop-up stores and promotional events is also noteworthy.
Oracle Hospitality delivers fully customized unique business solutions, which streamline managerial tasks and ensure faster service, while enhancing the customer experience.
Workstation 310 has an integrated graphics engine along with a powerful dual core processor. It runs Microsoft’s Windows 10 IoT enterprise with Oracle’s hospitality Simphony and Retail Xstore Point of Service v17 software. Moreover, the sleek 10.1” display design offers better space accommodation and device portability.
Workstation 310 is built to perform even in the harshest work conditions. Its rugged design, sleek form factor, long product lifecycle, lack of moving parts and easy to install and administer services aids it in achieving competitive advantage over its peers.
Furthermore, the devices are packed with features such as integrated LAN connectivity, magnetic stripe reader and customer-facing display, which improves the speed of service and enhance efficiency to a considerable extent.
What Investors Need to Know
According to Global Market Insights, the global market size for POS terminals will reach $103.52 billion by 2023. The report also states that POS terminals market size, which at the end of 2015 was 32 million units, will reach 126 million units by 2023, reflecting a CAGR of 18.3% through the period.
Another research firm stated that the global POS terminal market, valued at $42.14 billion in 2015, is anticipated to reach $113.27 billion by 2024. Consequently, Oracle with its varied offerings of POS solutions should be able to capitalize on these growth opportunities.
Continuous advancement in POS services and increased adoption of Oracle’s services will ultimately provide a boost to the company’s top-line.
Oracle is benefiting from significant momentum in its Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) offerings. This has also helped in improving the company's competitive position against salesforce.com and Workday. We believe that the company’s growing cloud market share will continue to drive top-line growth.
Zacks Rank & Stocks to Consider
Oracle carries a Zacks Rank #3 (Hold).
A few better-ranked stocks in the broader technology sector are NetApp, Inc (NTAP - Free Report) , Applied Materials, Inc. (AMAT - Free Report) and Broadcom Ltd. (AVGO - Free Report) , all sporting a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
NetApp, Applied Materials and Broadcom have a long-term expected earnings growth rate of 11.34%, 12.67% and 13.75%, respectively.
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