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Why Investors Need to Take Advantage of These 2 Retail and Wholesale Stocks Now

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Quarterly financial reports play a vital role on Wall Street, as they help investors see how a company has performed and what might be coming down the road in the near-term. And out of all of the metrics and results to consider, earnings is one of the most important.

Life and the stock market are both about expectations, and rising above what is expected is often rewarded, while falling short can come with negative consequences. Investors might want to try to capture stronger returns by finding positive earnings surprises.

The ability to identify stocks that are likely to top quarterly earnings expectations can be profitable, but it's no simple task. Here at Zacks, our Earnings ESP filter helps make things easier.

The Zacks Earnings ESP, Explained

The Zacks Expected Surprise Prediction, or ESP, works by locking in on the most up-to-date analyst earnings revisions because they can be more accurate than estimates from weeks or even months before the actual release date. The thinking is pretty straightforward: analysts who provide earnings estimates closer to the report are likely to have more information.

Now that we understand the basic idea, let's look at how the Expected Surprise Prediction works. The ESP is calculated by comparing the Most Accurate Estimate to the Zacks Consensus Estimate, with the percentage difference between the two giving us the Zacks ESP figure.

When we join a positive earnings ESP with a Zacks Rank #3 (Hold) or stronger, stocks posted a positive bottom-line surprise 70% of the time. Plus, this system saw investors produce roughly 28% annual returns on average, according to our 10 year backtest.

Most stocks, about 60%, fall into the #3 (Hold) category, and they are expected to perform in-line with the broader market. Stocks with a #2 (Buy) and #1 (Strong Buy) rating, or the top 15% and top 5% of stocks, respectively, should outperform the market, with Strong Buy stocks outperforming more than any other rank.

Should You Consider McDonald's?

The last thing we will do today, now that we have a grasp on the ESP and how powerful of a tool it can be, is to quickly look at a qualifying stock. McDonald's (MCD - Free Report) holds a #3 (Hold) at the moment and its Most Accurate Estimate comes in at $2.78 a share 28 days away from its upcoming earnings release on May 7, 2026.

By taking the percentage difference between the $2.78 Most Accurate Estimate and the $2.76 Zacks Consensus Estimate, McDonald's has an Earnings ESP of +0.90%. Investors should also know that MCD is one of a large group of stocks with positive ESPs. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.

MCD is just one of a large group of Retail and Wholesale stocks with a positive ESP figure. Advance Auto Parts (AAP - Free Report) is another qualifying stock you may want to consider.

Slated to report earnings on May 28, 2026, Advance Auto Parts holds a #3 (Hold) ranking on the Zacks Rank, and its Most Accurate Estimate is $0.45 a share 49 days from its next quarterly update.

Advance Auto Parts' Earnings ESP figure currently stands at +11.46% after taking the percentage difference between its Most Accurate Estimate and its Zacks Consensus Estimate of $0.40.

MCD and AAP's positive ESP metrics may signal that a positive earnings surprise for both stocks is on the horizon.

Find Stocks to Buy or Sell Before They're Reported

Use the Zacks Earnings ESP Filter to turn up stocks with the highest probability of positively, or negatively, surprising to buy or sell before they're reported for profitable earnings season trading. Check it out here >>

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