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The Zacks Retail – Supermarkets industry is being shaped by rapid digital transformation, diversified growth initiatives and persistent margin pressure. Supermarket companies are investing in automation, analytics and omnichannel capabilities to improve efficiency, strengthen customer engagement and support long-term competitiveness. At the same time, expansion into retail media, loyalty programs, private brands, and fresh, prepared and health-focused offerings is helping create more stable and differentiated growth platforms.
In this environment, operators with scale, strong digital infrastructure and diversified revenue streams are better positioned to manage rising costs and pricing pressure. Walmart Inc. and The Kroger Co. remain well-placed to benefit from these evolving industry dynamics.
About the Industry
The Zacks Retail – Supermarkets industry includes supermarket retailers that offer grocery, health and beauty aids, household chemicals, electronics, stationery, automotive accessories, hardware and paint, sporting goods, fabrics and crafts, entertainment products, home furnishings and more. Players in this industry operate through various formats such as supermarkets, multi-department stores, retail stores, discount stores, supercenters, hypermarkets and warehouse clubs. Food retail accounts for a chunk of their business.
The industry has undergone a significant transformation over the years, with e-commerce playing a strong role. Given consumers’ rising preference for online shopping, industry participants have enhanced pickup and delivery services and are offering easy payment options.
Major Trends Shaping the Future of the Supermarket Industry
Rapid Digital and Operational Transformation: Supermarket players are accelerating investments in technology to modernize operations and improve customer engagement. The integration of advanced analytics, automation and AI is helping retailers refine inventory management, reduce waste and improve supply-chain efficiency. At the same time, omnichannel capabilities such as online ordering, curbside pickup and home delivery are becoming essential components of the shopping experience.
These capabilities are enabling supermarket companies to meet evolving consumer expectations around convenience and speed. The growing use of customer data is supporting personalized promotions and targeted marketing initiatives. Collectively, these efforts are not only driving operational efficiencies but also opening up new revenue opportunities, strengthening long-term competitiveness for well-positioned players.
Diversified Growth Platforms & Food Innovation: A favorable trend in the supermarket space is the industry’s push to build growth beyond traditional grocery aisles. Leading players are expanding into higher-value businesses such as retail media, data-driven advertising, private brands and loyalty-led personalization, creating revenue streams that are more stable and less related to routine pricing pressure in core food categories.
Supermarket companies are strengthening differentiation through fresh, prepared and health-focused offerings that align with consumer demand for convenience, quality and wellness. This combination is helping retailers deepen customer engagement, encourage repeat visits and improve basket quality. Over time, a broader business mix and stronger food innovation should support earnings stability, reinforce brand relevance and sharpen competitive positioning.
Value-Seeking Behavior and Elevated Cost Pressures Hurt Margins: The increasing consumer inclination toward value-focused shopping, while supportive of traffic, is creating sustained pressure on supermarket companies’ margins. Retailers are compelled to maintain sharp pricing, frequent promotions and competitive private-label offerings to retain customers in an environment where affordability remains a top priority. This limits their ability to pass on costs and constrains pricing power.
At the same time, supermarkets continue to face elevated expenses related to labor, supply-chain operations and ongoing investments in digital and omnichannel capabilities. The combination of price sensitivity and rising operational costs is compressing profitability across the sector. As a result, maintaining margin stability is becoming more challenging, particularly for players that lack scale or strong cost management efficiencies.
Zacks Industry Rank Indicates Strong Prospects
The Zacks Retail – Supermarkets industry is housed within the broader Zacks Retail – Wholesale sector. The industry currently carries a Zacks Industry Rank #81, which places it in the top 33% of more than 250 Zacks industries.
The group’s Zacks Industry Rank, which is basically the average of the Zacks Rank of all the member stocks, indicates bright near-term prospects. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
Let’s look at the industry’s performance and current valuation.
Industry Versus Broader Market
The Zacks Retail – Supermarkets industry has outperformed the S&P 500 and the broader Zacks Retail – Wholesale sector in the past year.
The industry has rallied 38.4% over this period compared with the S&P 500’s growth of 32.4%. Meanwhile, the broader sector has advanced 13.9% in the said time frame.
Industry's Current Valuation
On the basis of forward 12-month price-to-earnings (P/E), which is commonly used for valuing retail stocks, the industry is currently trading at 39.21X compared with the S&P 500’s 21.25X and the sector’s 24.54X.
Over the last five years, the industry has traded as high as 39.85X and as low as 17.55X, with the median being at 22.15X.
2 Supermarket Stocks to Keep a Close Eye On
Walmart: The company’s performance continues to be driven by its well-integrated omnichannel strategy, which effectively combines its expansive store network with growing digital capabilities. By leveraging stores as fulfillment hubs, the Zacks Rank #3 (Hold) company is enhancing delivery speed and convenience, supporting strong e-commerce momentum and broader customer reach. Walmart is also gaining traction across income groups, including higher-income consumers, reflecting the strength and scalability of its value proposition. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
The company is steadily building higher-margin revenue streams through its advertising and membership platforms. Operationally, investments in automation, AI and supply-chain efficiencies are improving productivity, optimizing inventory and supporting margin stability, reinforcing Walmart’s competitive strength. The Zacks Consensus Estimate for WMT’s current fiscal year earnings per share (EPS) has remained unchanged at $2.89 in the past 30 days, with the consensus mark indicating growth of 9.5% from the prior-year period. Shares of Walmart have rallied almost 33% in the past year.
The Kroger Co.: Kroger’s strength lies in its disciplined customer-centric strategy, strong execution and expanding omnichannel capabilities. The company continues to deepen shopper loyalty through personalized engagement, a well-established private-label portfolio and a focus on value, quality and convenience. Its “Our Brands” offering remains a key differentiator, strengthening customer retention and enhancing merchandise mix. At the same time, the Zacks Rank #3 company’s growing digital ecosystem, including faster delivery options and membership-based offerings, is supporting e-commerce momentum and improving long-term profitability.
Additional strength comes from its pharmacy and health-related businesses, which broaden revenue streams. Improved operational discipline, supply-chain efficiencies and more targeted capital allocation are further enhancing overall performance and competitive positioning. The Zacks Consensus Estimate for KR’s current fiscal-year EPS has declined, though just by a penny to $5.25 in the past 30 days, and the consensus mark suggests 8.3% growth from the year-ago period reported figure. Kroger shares have jumped 4.9% in the past year.
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Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit https://www.zacks.com/performance for information about the performance numbers displayed in this press release.
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Zacks Industry Outlook Highlights Walmart and Kroger
For Immediate Release
Chicago, IL – April 13, 2026 – Today, Zacks Equity Research discusses Walmart Inc. (WMT - Free Report) and The Kroger Co. (KR - Free Report) .
Industry: Supermarkets
Link: https://www.zacks.com/commentary/2897895/2-supermarket-stocks-well-positioned-to-capitalize-on-industry-trends
The Zacks Retail – Supermarkets industry is being shaped by rapid digital transformation, diversified growth initiatives and persistent margin pressure. Supermarket companies are investing in automation, analytics and omnichannel capabilities to improve efficiency, strengthen customer engagement and support long-term competitiveness. At the same time, expansion into retail media, loyalty programs, private brands, and fresh, prepared and health-focused offerings is helping create more stable and differentiated growth platforms.
In this environment, operators with scale, strong digital infrastructure and diversified revenue streams are better positioned to manage rising costs and pricing pressure. Walmart Inc. and The Kroger Co. remain well-placed to benefit from these evolving industry dynamics.
About the Industry
The Zacks Retail – Supermarkets industry includes supermarket retailers that offer grocery, health and beauty aids, household chemicals, electronics, stationery, automotive accessories, hardware and paint, sporting goods, fabrics and crafts, entertainment products, home furnishings and more. Players in this industry operate through various formats such as supermarkets, multi-department stores, retail stores, discount stores, supercenters, hypermarkets and warehouse clubs. Food retail accounts for a chunk of their business.
The industry has undergone a significant transformation over the years, with e-commerce playing a strong role. Given consumers’ rising preference for online shopping, industry participants have enhanced pickup and delivery services and are offering easy payment options.
Major Trends Shaping the Future of the Supermarket Industry
Rapid Digital and Operational Transformation: Supermarket players are accelerating investments in technology to modernize operations and improve customer engagement. The integration of advanced analytics, automation and AI is helping retailers refine inventory management, reduce waste and improve supply-chain efficiency. At the same time, omnichannel capabilities such as online ordering, curbside pickup and home delivery are becoming essential components of the shopping experience.
These capabilities are enabling supermarket companies to meet evolving consumer expectations around convenience and speed. The growing use of customer data is supporting personalized promotions and targeted marketing initiatives. Collectively, these efforts are not only driving operational efficiencies but also opening up new revenue opportunities, strengthening long-term competitiveness for well-positioned players.
Diversified Growth Platforms & Food Innovation: A favorable trend in the supermarket space is the industry’s push to build growth beyond traditional grocery aisles. Leading players are expanding into higher-value businesses such as retail media, data-driven advertising, private brands and loyalty-led personalization, creating revenue streams that are more stable and less related to routine pricing pressure in core food categories.
Supermarket companies are strengthening differentiation through fresh, prepared and health-focused offerings that align with consumer demand for convenience, quality and wellness. This combination is helping retailers deepen customer engagement, encourage repeat visits and improve basket quality. Over time, a broader business mix and stronger food innovation should support earnings stability, reinforce brand relevance and sharpen competitive positioning.
Value-Seeking Behavior and Elevated Cost Pressures Hurt Margins: The increasing consumer inclination toward value-focused shopping, while supportive of traffic, is creating sustained pressure on supermarket companies’ margins. Retailers are compelled to maintain sharp pricing, frequent promotions and competitive private-label offerings to retain customers in an environment where affordability remains a top priority. This limits their ability to pass on costs and constrains pricing power.
At the same time, supermarkets continue to face elevated expenses related to labor, supply-chain operations and ongoing investments in digital and omnichannel capabilities. The combination of price sensitivity and rising operational costs is compressing profitability across the sector. As a result, maintaining margin stability is becoming more challenging, particularly for players that lack scale or strong cost management efficiencies.
Zacks Industry Rank Indicates Strong Prospects
The Zacks Retail – Supermarkets industry is housed within the broader Zacks Retail – Wholesale sector. The industry currently carries a Zacks Industry Rank #81, which places it in the top 33% of more than 250 Zacks industries.
The group’s Zacks Industry Rank, which is basically the average of the Zacks Rank of all the member stocks, indicates bright near-term prospects. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
Let’s look at the industry’s performance and current valuation.
Industry Versus Broader Market
The Zacks Retail – Supermarkets industry has outperformed the S&P 500 and the broader Zacks Retail – Wholesale sector in the past year.
The industry has rallied 38.4% over this period compared with the S&P 500’s growth of 32.4%. Meanwhile, the broader sector has advanced 13.9% in the said time frame.
Industry's Current Valuation
On the basis of forward 12-month price-to-earnings (P/E), which is commonly used for valuing retail stocks, the industry is currently trading at 39.21X compared with the S&P 500’s 21.25X and the sector’s 24.54X.
Over the last five years, the industry has traded as high as 39.85X and as low as 17.55X, with the median being at 22.15X.
2 Supermarket Stocks to Keep a Close Eye On
Walmart: The company’s performance continues to be driven by its well-integrated omnichannel strategy, which effectively combines its expansive store network with growing digital capabilities. By leveraging stores as fulfillment hubs, the Zacks Rank #3 (Hold) company is enhancing delivery speed and convenience, supporting strong e-commerce momentum and broader customer reach. Walmart is also gaining traction across income groups, including higher-income consumers, reflecting the strength and scalability of its value proposition. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
The company is steadily building higher-margin revenue streams through its advertising and membership platforms. Operationally, investments in automation, AI and supply-chain efficiencies are improving productivity, optimizing inventory and supporting margin stability, reinforcing Walmart’s competitive strength. The Zacks Consensus Estimate for WMT’s current fiscal year earnings per share (EPS) has remained unchanged at $2.89 in the past 30 days, with the consensus mark indicating growth of 9.5% from the prior-year period. Shares of Walmart have rallied almost 33% in the past year.
The Kroger Co.: Kroger’s strength lies in its disciplined customer-centric strategy, strong execution and expanding omnichannel capabilities. The company continues to deepen shopper loyalty through personalized engagement, a well-established private-label portfolio and a focus on value, quality and convenience. Its “Our Brands” offering remains a key differentiator, strengthening customer retention and enhancing merchandise mix. At the same time, the Zacks Rank #3 company’s growing digital ecosystem, including faster delivery options and membership-based offerings, is supporting e-commerce momentum and improving long-term profitability.
Additional strength comes from its pharmacy and health-related businesses, which broaden revenue streams. Improved operational discipline, supply-chain efficiencies and more targeted capital allocation are further enhancing overall performance and competitive positioning. The Zacks Consensus Estimate for KR’s current fiscal-year EPS has declined, though just by a penny to $5.25 in the past 30 days, and the consensus mark suggests 8.3% growth from the year-ago period reported figure. Kroger shares have jumped 4.9% in the past year.
Free: Instant Access to Zacks' Market-Crushing Strategies
Since 2000, our top stock-picking strategies have blown away the S&P's +7.7% average gain per year. Amazingly, they soared with average gains of +48.4%, +50.2% and +56.7% per year.
Today you can tap into those powerful strategies – and the high-potential stocks they uncover – free. No strings attached.
Get all the details here >>
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Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit https://www.zacks.com/performance for information about the performance numbers displayed in this press release.