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How VSCO Plans to Mitigate $160 Million in New Tariff Pressures?

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Key Takeaways

  • VSCO expects about $160 million in gross tariff pressure, with net impact near $40 million.
  • Victoria's Secret is diversifying sourcing and optimizing vendor costs to offset inflation.
  • Selective price hikes and lower promotions are expected to support margin resilience.

Victoria’s Secret & Co. (VSCO - Free Report) anticipates an incremental gross tariff impact of approximately $160 million in fiscal 2026. However, the company expects to mitigate a significant portion of this impact through internal measures, reducing the overall burden. The company’s approach centers on a multi-pronged mitigation plan designed to offset most of the impact and limit the net burden to about $40 million.

A key lever is vendor cost optimization. The company is actively negotiating with suppliers to reduce input costs, using its global scale and sourcing relationships to extract efficiencies. This is paired with a deliberate diversification of sourcing, aimed at reducing dependence on tariff-heavy regions and improving flexibility across the supply chain.

Logistics is a key focus area for the company, with management actively adjusting the mix between air and ocean freight to reduce transportation expenses. Over time, this shift is expected to deliver structural improvements in cost efficiency and support overall operational performance.

Pricing strategy plays a central role in the company’s mitigation framework, with a clear focus on scaling back promotions to encourage higher regular price selling. In addition, selective price increases are being implemented in areas where management identifies clear value gaps in the market. These measures are designed to enhance pricing discipline and support overall financial performance.

These actions are supported by a broader operational discipline that has already delivered margin resilience despite prior tariff headwinds. The combined strategy reflects a coordinated effort to neutralize external cost pressures without relying on a single lever, emphasizing flexibility across sourcing, pricing and logistics.

The Zacks Rundown for VSCO

Shares of this Zacks Rank #1 (Strong Buy) company have gained 70.9% in the past six months compared with the industry’s growth of 4.8%.

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From a valuation standpoint, VSCO trades at a forward price-to-earnings ratio of 14.00, lower than the industry’s average of 16.01.

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Image Source: Zacks Investment Research

The Zacks Consensus Estimate for VSCO’s current and next fiscal year earnings implies a year-over-year rise of 15.7% and 19.5%, respectively.

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Image Source: Zacks Investment Research

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