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Which Companies Won The Super Bowl Commercial Battle?

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Welcome to a Super Bowl LII edition of the Full-Court Finance podcast from Zacks Investment Research. On this week’s episode, we dive into the business behind the big game, looking specifically at which companies took advantage of the Super Bowl’s massive television reach.

Last night, the Philadelphia Eagles defeated the New England Patriots 41-33 in an epic game that wasn’t decided until the final whistle. But while the teams battled it out on the field, some of the biggest companies in the world spent millions of dollars on advertisements designed to become the talk of offices, bars, and living rooms around the country over the next few weeks.

NBC’s (CMCSA - Free Report) coverage of Super Bowl 52 was officially brought to us by Pizza Hut YUM, Kraft KHC, U.S. Bank (USB - Free Report) , Sprint (S - Free Report) , Disney’s (DIS - Free Report) new Solo: A Star Wars Story movie, and a few others.

On top of ads from these companies, Toyota (TM - Free Report) and PepsiCo (PEP - Free Report) showed off multiple campaigns and sponsored halftime, where Justin Timberlake helped Nike NKE subtly sell exclusive new Jordan Brand sneakers.

Some of the biggest Super Bowl ad spenders over the last 20 years, such as Anheuser-Busch InBev (BUD - Free Report) , Fiat Chrysler (FCAU - Free Report) and Coca-Cola (KO - Free Report) , all poured money into ads once again.

Familiar names also presented some unfamiliar messages. Peyton and Eli Manning stole a little Super Bowl spotlight, while Procter and Gamble’s PG Tide ads, featuring Stranger Things star David Harbour, might just have stolen the show.

Tech giants were also some of last night’s big winners. Amazon’s (AMZN - Free Report) star-packed Alexa spot—which featured CEO Jeff Bezos—is sure to be seen all over the internet, social media, and television for months to come. Alphabet’s (GOOGL - Free Report) YouTube TV sponsored NBC’s pre-game show—and might have just inspired some to cut their cords following the game.

Another linear-television competitor, Netflix (NFLX - Free Report) , spent millions on a Super Bowl LII commercial for its Cloverfield Paradox movie, which users could watch on-demand right after the game.

If you have any questions about this episode of Full-Court Finance please feel free to shoot us an email over at podcast@zacks.com. Please also make sure to check out all of our other podcasts at zacks.com/podcast, and remember to subscribe and leave a rating on iTunes.

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