Finally, it’s the day for the opening ceremony of the 2018 Winter Olympics, at Pyeongchang, South Korea. The event will take full control of sports lovers all over the world till Feb 25. And it is not only meant for sports lovers, it also means a lot for the economy of the hosting country. So, there are many reasons to participate in Winter Olympics financially.
For the coming two weeks, sponsors of the event will take full charge of your television and radio, erect hoardings and use every means of advertisement to promote their brands, definitely within the rules set by regulators. In short, this sporting extravaganza will have a substantial impact on several companies and their related ETFs.
Let’s delve a little deeper into the Olympic partners, as per CNBC.com.
Alibaba (BABA - Free Report)
The Chinese internet and e-commerce giant is the official cloud and e-commerce provider of the games in a deal continuing till 2028. Bldrs Emerging Mkts 50 ADR ADRE, iShares MSCI China ETF (MCHI - Free Report) and BLDRS ASIA 50 ADR ADRA) have weights in the range of 10% to 17% in Alibaba.
Coca-Cola, a long-time IOC partner, is executing a host of "TV commercials featuring South Korean figure skater Yuna Kim and actor Park Bo-Gum". Consumer Staples Select Sector SPDR Fund (XLP - Free Report) , Fidelity MSCI Consumer Staples Index ETF FSTA and Vanguard Consumer Staples ETF VDC invest in the range of 8% to 10% in Coca-Cola (read: Staples ETFs: What Investors Need to Know).
Visa – an IOC partner since 1986 – recently launched its Winter Games ad showing “the sportspeople using contactless cards and wearable payment devices as they get ready to compete.” The company has considerable exposure in funds like Innovation Shares NextGen Protocol ETF KOIN, iShares U.S. Financial Services ETF (IYG - Free Report) and PureFunds ISE Mobile Payments ETF IPAY.
Intel was accredited a top-level Olympic partner last June. The company will be deploying drones to shoot footage. Intel is endorsing its VR technology via an ad that shows “people in different countries watching the games on VR headsets”.
Investors can have Intel exposure via VanEck Vectors Semiconductor ETF (SMH - Free Report) ,First Trust NASDAQ Technology Dividend Index Fund (TDIV - Free Report) , iShares PHLX Semiconductor ETF (SOXX - Free Report) and First Trust Nasdaq Semiconductor ETF FTXL (read: Forget Bitcoin, Bet on Blockchain With These New ETFs).
Samsung Electronics Co.
Samsung, an IOC partner for 30 years, lately released an ad showing “Dutch skaters Sjinkie Knegt and Suzanne Schulting wearing the brand's smart suits”. iShares MSCI South Korea Capped ETF EWY, Deutsche X-trackers MSCI South Korea Hedged Equity Fund DBKO and Franklin FTSE South Korea ETF FLKR invest in the range of 15-19.5% in Samsung.
Procter and Gamble PG
According to an article published on CNBC.com, “P&G continues its Olympics campaign with a series of six ads showing athletes' struggles with prejudices featuring Gus Kenworthy, one of the first openly-gay action sports athletes at the Olympics, and Emirati figure-skater Zahra Lari, among others.” Consumer Staples Select Sector SPDR Fund XLP), Fidelity MSCI Consumer Staples Index ETF FSTA and Vanguard Consumer Staples ETF VDC each puts about 10% of the weight in P&G.
General Electric Company (GE - Free Report)
As a global Olympic Partner since 2005, GE is the exclusive provider of products and services that are vital to host an Olympic event. GE will work with “the organizing committee, governments, and customers in the area of energy, lighting, and healthcare to support the successful execution of the PyeongChang 2018 Winter Olympic Games.” First Trust Morningstar Dividend Leaders FDL and Fidelity MSCI Industrials Index ETF (FIDU - Free Report) are good ways to access GE through funds.
Toyota (TM - Free Report)
Toyota tossed a global campaign endorsing its association with the games in November, addressing its "Mobility for all" strategy. BLDRS ASIA 50 ADR ADRA and First Trust NASDAQ Global Auto Index Fund CARZ are the best funds to access Toyota (read: Top ETF Stories of January).
Dow Chemical Company DWDP
DOW, an established IOC partner, is accessing 2018 Winter Games activity to demonstrate its proficiency to a business audience. Funds like iShares U.S. Basic Materials ETF IYM, Materials Select Sector SPDR ETF (XLB - Free Report) and iShares Edge MSCI Multifactor Materials ETF MATF invest in the range of 20% to 24.4% in the chemical giant and thus are sure to gain on Winter Olympics.
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