For most investors, how much a stock's price changes over time is important. This factor can impact your investment portfolio as well as help you compare investment results across sectors and industries.

Another thing that can drive investing is the fear of missing out, or FOMO. This particularly applies to tech giants and popular consumer-facing stocks.

What if you'd invested in Williams-Sonoma (WSM Quick QuoteWSM - Free Report) ten years ago? It may not have been easy to hold on to WSM for all that time, but if you did, how much would your investment be worth today?

Williams-Sonoma's Business In-Depth

With that in mind, let's take a look at Williams-Sonoma's main business drivers.

Headquartered in San Francisco, CA, Williams-Sonoma, Inc. is a multi-channel specialty retailer of premium quality home products. Incorporated in 1973, the company has five brands and each brand is currently an operating segment.

Pottery Barn (accounting for 38.4% of fiscal 2025 net revenues) is the company's largest brand and offers premium-quality furniture, lighting, tabletop, outdoor, and decorative accessories.

West Elm (23.8%) produces personalized products designed by the company’s team of artists and designers.

Williams-Sonoma (17.5%) offers cookware, tools, cutlery, electrics, tabletop and bar, outdoor, furniture and cookbooks.

Pottery Barn Kids and Teen (14.6%) deals in products for setting up nurseries, bedrooms, and play spaces. It also caters to the teenage population with furniture, bedding, lighting and decorative accents for teen bedrooms, dorm rooms, study spaces and lounges.

Other segment (5.7%) primarily consists of international franchise operations, Rejuvenation and Mark and Graham. Rejuvenation offers premium quality products that are inspired by history and manufactured in facilities in Portland, OR. Mark and Graham are known for personalized gift items. The brand manufactures women’s and men’s accessories, home décor as well as seasonal items.

(Note: Zacks identifies fiscal years by the month in which the fiscal year ends, while WSM identifies its fiscal year by the calendar year in which it begins; so comparable figures for any given fiscal year, as published by WSM, will refer to this same fiscal year as being the year before the same year, as identified by Zacks).

Bottom Line

Anyone can invest, but building a successful investment portfolio takes a combination of a few things: research, patience, and a little bit of risk. So, if you had invested in Williams-Sonoma a decade ago, you're probably feeling pretty good about your investment today.

A $1000 investment made in May 2016 would be worth $7,631.47, or a gain of 663.15%, as of May 27, 2026, according to our calculations. This return excludes dividends but includes price appreciation.

The S&P 500 rose 259.75% and the price of gold increased 253.91% over the same time frame in comparison.

Analysts are forecasting more upside for WSM too.

Williams-Sonoma's first quarter of fiscal 2026 earnings topped the Zacks Consensus Estimate by 7.2%, while the net revenues met the same at $1.81 billion. Year over year, both metrics grew 4.3% and 4.4%, respectively, owing to the broad-based comparable growth across brands and channels and steady earnings delivery. Comparable brand revenues increased 4.8% year over year in the first quarter. The company's digital-first model, proprietary product pipeline, and AI-enabled customer tools support market share gains. Management reiterated its revenue and margin outlook and continues to return cash through dividends and buybacks. Shares of Williams-Sonoma have outperformed the industry year to date. However, margins remain sensitive to tariff flow-through and macro volatility, and a weak housing backdrop can limit big-ticket demand.

Shares have gained 5.86% over the past four weeks and there have been 5 higher earnings estimate revisions for fiscal 2026 compared to none lower. The consensus estimate has moved up as well.