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Harley-Davidson (HOG) Reports Q2 Earnings: What Key Metrics Have to Say
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Harley-Davidson (HOG - Free Report) reported $1.11 billion in revenue for the quarter ended June 2026, representing a year-over-year increase of 6.1%. EPS of $0.75 for the same period compares to $0.88 a year ago.
The reported revenue represents a surprise of -0.38% over the Zacks Consensus Estimate of $1.12 billion. With the consensus EPS estimate being $0.62, the EPS surprise was +20.97%.
While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their next move, some key metrics always offer a more accurate picture of a company's financial health.
Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance.
Here is how Harley-Davidson performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:
HDMC Worldwide Motorcycle Shipments - Total: 39,209 versus 39,690 estimated by three analysts on average.
Worldwide Retail Sales of Harley-Davidson Motorcycles - United States: 27,574 compared to the 26,837 average estimate based on two analysts.
Worldwide Retail Sales of Harley-Davidson Motorcycles - Canada: 2,177 versus 2,230 estimated by two analysts on average.
Worldwide Retail Sales of Harley-Davidson Motorcycles - EMEA: 6,959 versus the two-analyst average estimate of 7,309.
Revenue- Motorcycles and related products- HDMC revenue- Licensing: $6.3 million versus the three-analyst average estimate of $5.71 million. The reported number represents a year-over-year change of +6%.
Revenue- Live Wire: $9.11 million versus the three-analyst average estimate of $4.74 million. The reported number represents a year-over-year change of +51.6%.
Revenue- Motorcycles and related products- HDMC revenue- Apparel: $56.07 million versus the three-analyst average estimate of $52.96 million. The reported number represents a year-over-year change of +1.5%.
Revenue- Motorcycles and related products (HDMC & Live Wire): $1.11 billion compared to the $1.12 billion average estimate based on three analysts. The reported number represents a change of +6.1% year over year.
Revenue- Motorcycles and related products- HDMC revenue- Other: $16.91 million versus $18.5 million estimated by three analysts on average. Compared to the year-ago quarter, this number represents a -3.6% change.
Revenue- Motorcycles and related products- HDMC revenue: $1.1 billion versus the three-analyst average estimate of $1.11 billion.
Revenue- Motorcycles and related products- HDMC revenue- Motorcycles: $848.06 million versus the three-analyst average estimate of $850.82 million. The reported number represents a year-over-year change of +9%.
Revenue- Motorcycles and related products- HDMC revenue- Parts & Accessories: $176.95 million compared to the $185.18 million average estimate based on three analysts. The reported number represents a change of -5.3% year over year.
Shares of Harley-Davidson have returned +8.1% over the past month versus the Zacks S&P 500 composite's +0.4% change. The stock currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the broader market in the near term.
View the Zacks #1 Rank List
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Harley-Davidson (HOG) Reports Q2 Earnings: What Key Metrics Have to Say
Harley-Davidson (HOG - Free Report) reported $1.11 billion in revenue for the quarter ended June 2026, representing a year-over-year increase of 6.1%. EPS of $0.75 for the same period compares to $0.88 a year ago.
The reported revenue represents a surprise of -0.38% over the Zacks Consensus Estimate of $1.12 billion. With the consensus EPS estimate being $0.62, the EPS surprise was +20.97%.
While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their next move, some key metrics always offer a more accurate picture of a company's financial health.
Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance.
Here is how Harley-Davidson performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:View all Key Company Metrics for Harley-Davidson here>>>
Shares of Harley-Davidson have returned +8.1% over the past month versus the Zacks S&P 500 composite's +0.4% change. The stock currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the broader market in the near term.