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Amazon (AMZN) Green Lights Lorena to Prime Original Content

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Amazon.com Inc.’s (AMZN - Free Report) film production division, Amazon Studios, has green lit a documentary series, Lorena.

Though the timing for the production of the series is yet to be known, Prime members will be able to watch the series via Amazon Video app on TVsand connected devices like mobile, Fire TV, and online at Amazon.com/originals, at no additional cost to their membership.

The series will be available in more than 200 countries and territories.

However, Amazon has outperformed the industry it belongs to on a 12-month basis. The company’s shares have gained 61.2% compared with the industry’s growth of 44.8%.

More About the Series

Lorena is executive produced by Jordan Peele, produced by Monkeypaw and Sonar Entertainment, and directed by acclaimed documentary filmmaker Joshua Rofe.

Lorena is a documentary series that consists of four parts. The new series is based on the sensational story of Lorena Bobbitt. The story re-investigates the issues of sexism and domestic abuse, and provides a fresh outlook on the story of Lorena Bobbitt.

Heather Schuster, head of Unscripted, Amazon Originals, said, “Lorena reframes Lorena Bobbitt’s story around issues of sexism and domestic abuse and offers Prime members an exclusive new view into how America got her story wrong and maybe continues to get it wrong”.

Our Take

Amazon’s increasing original program series offerings are expected to help it diversify online content and make a mark for itself. The company is making all efforts to boost its digital media sales and attract new viewers, by adding varied series and movies to its content lineup, and making Prime Video more attractive.

We believe that these initiatives will be incrementally beneficial to the company, helping it to add Prime subscribers and retain older ones in the United States as well as in the international market, going forward.

Moreover, these will help the company withstand stiff competition from other service providers such as Netflix, Inc., HBO, Hulu and Comcast.

Amazon.com, Inc. Price and Consensus

 

Amazon.com, Inc. Price and Consensus | Amazon.com, Inc. Quote

Zacks Rank &Other Stocks to Consider

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