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Can Tesla Overcome Mixed August Registration Trends Across Europe?
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Key Takeaways
Tesla registrations jumped 279% in France and 104% in Denmark during August.
Registrations fell 79% in both Norway and Spain, while Sweden, Portugal and Italy also declined.
Tesla's European sales recovery has benefited from easier comparisons, incentives and EV interest.
Tesla’s (TSLA - Free Report) August vehicle registrations across key European markets delivered a mixed performance, with sharp increases in France and Denmark offset by steep declines in Norway, Spain, Sweden, Portugal and Italy.
New Tesla registrations, which are generally used as an indicator of sales, jumped 279% year over year in France and 104% in Denmark, per the data from France’s PFA and Denmark’s bilstatistik.dk.
However, registrations plunged 79% in both Norway and Spain, while Sweden, Portugal and Italy recorded declines of 41%, 37% and 36%, respectively, per the data from national automotive industry organizations OFV, Mobility Sweden, ANFAC and ACAP, and Italy's Transport Ministry.
In Norway, the steep decline may partly reflect a difficult comparison with last year, when buyers accelerated purchases ahead of a fiscal policy change scheduled for the end of 2025, per the European auto market analyst Matthias Schmidt.
Tesla’s European sales have generally recovered this year following two consecutive years of declines. The improvement has been supported by easier year-over-year comparisons, higher fuel prices, government incentives and increasing consumer interest in electric vehicles. Registration data from the United Kingdom and Germany, Europe’s two largest auto markets, is expected later this week. TSLA carries a Zacks Rank #4 (Sell) at present.
BYD Company Limited (BYDDY - Free Report) reported strong growth in August, selling 440,293 new energy vehicles (NEVs), up 17.8% year over year and 5.03% from July. The figure marked BYD’s highest monthly sales total of the year and extended its recovery with a fourth consecutive year-over-year increase. Passenger NEV sales rose 16.7% year over year to 433,384 units, while BYD’s commercial NEV sales jumped 225.1% to 6,909 units, despite declining from July.
Geely Automobile Holdings Limited (GELHY - Free Report) also recorded another increase in monthly sales, with August deliveries reaching 270,194 vehicles, which increased 8.01% year over year and marked its strongest monthly performance this year. Geely’s overseas shipments were particularly strong, surging 205.2% to 110,094 vehicles. Exports hit a record for the eighth consecutive month and represented about 41% of Geely’s total sales, helping offset continued weakness in its domestic market.
Tesla’s Price Performance, Valuation and Estimates
Tesla has underperformed the Zacks Automotive – Domestic industry in the last six months. Tesla has lost 11.2% compared with the industry’s decline of 5.8%.
Image Source: Zacks Investment Research
From a valuation perspective, Tesla appears overvalued. Going by its price/sales ratio, the company is trading at a forward sales multiple of 12.24, higher than the industry’s 3.24.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for 2026 and 2027 EPS has moved down 31 cents and 26 cents, respectively, in the past 60 days.
View the Zacks #1 Rank List
Image: Bigstock
Can Tesla Overcome Mixed August Registration Trends Across Europe?
Key Takeaways
Tesla’s (TSLA - Free Report) August vehicle registrations across key European markets delivered a mixed performance, with sharp increases in France and Denmark offset by steep declines in Norway, Spain, Sweden, Portugal and Italy.
New Tesla registrations, which are generally used as an indicator of sales, jumped 279% year over year in France and 104% in Denmark, per the data from France’s PFA and Denmark’s bilstatistik.dk.
However, registrations plunged 79% in both Norway and Spain, while Sweden, Portugal and Italy recorded declines of 41%, 37% and 36%, respectively, per the data from national automotive industry organizations OFV, Mobility Sweden, ANFAC and ACAP, and Italy's Transport Ministry.
In Norway, the steep decline may partly reflect a difficult comparison with last year, when buyers accelerated purchases ahead of a fiscal policy change scheduled for the end of 2025, per the European auto market analyst Matthias Schmidt.
Tesla’s European sales have generally recovered this year following two consecutive years of declines. The improvement has been supported by easier year-over-year comparisons, higher fuel prices, government incentives and increasing consumer interest in electric vehicles. Registration data from the United Kingdom and Germany, Europe’s two largest auto markets, is expected later this week. TSLA carries a Zacks Rank #4 (Sell) at present.
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Global Sales Data of Other Automakers
BYD Company Limited (BYDDY - Free Report) reported strong growth in August, selling 440,293 new energy vehicles (NEVs), up 17.8% year over year and 5.03% from July. The figure marked BYD’s highest monthly sales total of the year and extended its recovery with a fourth consecutive year-over-year increase. Passenger NEV sales rose 16.7% year over year to 433,384 units, while BYD’s commercial NEV sales jumped 225.1% to 6,909 units, despite declining from July.
Geely Automobile Holdings Limited (GELHY - Free Report) also recorded another increase in monthly sales, with August deliveries reaching 270,194 vehicles, which increased 8.01% year over year and marked its strongest monthly performance this year. Geely’s overseas shipments were particularly strong, surging 205.2% to 110,094 vehicles. Exports hit a record for the eighth consecutive month and represented about 41% of Geely’s total sales, helping offset continued weakness in its domestic market.
Tesla’s Price Performance, Valuation and Estimates
Tesla has underperformed the Zacks Automotive – Domestic industry in the last six months. Tesla has lost 11.2% compared with the industry’s decline of 5.8%.
Image Source: Zacks Investment Research
From a valuation perspective, Tesla appears overvalued. Going by its price/sales ratio, the company is trading at a forward sales multiple of 12.24, higher than the industry’s 3.24.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for 2026 and 2027 EPS has moved down 31 cents and 26 cents, respectively, in the past 60 days.
Image Source: Zacks Investment Research