We use cookies to understand how you use our site and to improve your experience.
This includes personalizing content and advertising.
By pressing "Accept All" or closing out of this banner, you consent to the use of all cookies and similar technologies and the sharing of information they collect with third parties.
You can reject marketing cookies by pressing "Deny Optional," but we still use essential, performance, and functional cookies.
In addition, whether you "Accept All," Deny Optional," click the X or otherwise continue to use the site, you accept our Privacy Policy and Terms of Service, revised from time to time.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Can AMC's 1.1M A-List Members Drive More Visits & Boost Guest Spend?
Read MoreHide Full Article
Key Takeaways
AMC's A-List membership topped 1.1M in Q2'26, more than doubling in five years.
A-List members made up around 20% of AMC's U.S. theater patronage in Q2.
Higher visit frequency could help AMC boost food, beverage and other spending per patron.
AMC Entertainment Holdings, Inc. (AMC - Free Report) is seeing strong growth in its A-List subscription program, which is helping the company build a larger base of frequent moviegoers. At the end of the second quarter of 2026, more than 1.1 million moviegoers were enrolled in A-List, more than double the membership level five years ago.
A-List allows members to watch up to four movies a week for a monthly fee of $24-$30 plus tax. While members have the option to see up to 17 movies a month, the typical member attends two to three movies per month. This gives AMC an opportunity to drive attendance beyond major blockbuster releases.
The program also has a meaningful share of AMC Entertainment’s U.S. traffic. A-List members who also participate in AMC Stubs accounted for around 20% of the total U.S. theater patronage in the second quarter. The program is particularly popular among Gen Z moviegoers and provides a more consistent cadence of visits from a younger audience.
Higher visit frequency can also support spending beyond admissions. A-List gives AMC opportunities to attract customers to secondary movies and sell more food. This is important as the company continues to focus on increasing revenues per patron. In the second quarter, food and beverage revenues per patron and total revenues per patron reached all-time highs across both its domestic and international businesses.
However, A-List membership growth does not guarantee continued gains in spending or attendance. The program’s value will depend on how frequently members visit and how effectively AMC Entertainment converts those visits into food, beverage and other purchases.
With more than 1.1 million members and a growing presence among younger moviegoers, A-List gives AMC a recurring customer base that could support traffic and guest spending as the movie slate expands.
AMC shares have surged 130.6% in the past six months against the industry’s 0.6% fall. In the same time frame, AMC Entertainment has outperformed industry players like Cinemark Holdings, Inc. (CNK - Free Report) and The Marcus Corporation (MCS - Free Report) .
AMC’s Price Performance
Image Source: Zacks Investment Research
From a valuation standpoint, AMC Entertainment’s stock trades at a forward price-to-sales (P/S) multiple of 0.41, below the industry’s average of 2.64. Cinemark and Marcus have P/S ratios of 1.15 and 1, respectively.
AMC Entertainment’s P/S Ratio (Forward 12-Month) vs. Industry
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for AMC’s 2026 loss per share indicates a 77.1% year-over-year improvement. Conversely, industry players like Cinemark and Marcus are likely to witness 2026 earnings growth of 126.9% and 652.9%, respectively.
View the Zacks #1 Rank List
Image: Shutterstock
Can AMC's 1.1M A-List Members Drive More Visits & Boost Guest Spend?
Key Takeaways
AMC Entertainment Holdings, Inc. (AMC - Free Report) is seeing strong growth in its A-List subscription program, which is helping the company build a larger base of frequent moviegoers. At the end of the second quarter of 2026, more than 1.1 million moviegoers were enrolled in A-List, more than double the membership level five years ago.
A-List allows members to watch up to four movies a week for a monthly fee of $24-$30 plus tax. While members have the option to see up to 17 movies a month, the typical member attends two to three movies per month. This gives AMC an opportunity to drive attendance beyond major blockbuster releases.
The program also has a meaningful share of AMC Entertainment’s U.S. traffic. A-List members who also participate in AMC Stubs accounted for around 20% of the total U.S. theater patronage in the second quarter. The program is particularly popular among Gen Z moviegoers and provides a more consistent cadence of visits from a younger audience.
Higher visit frequency can also support spending beyond admissions. A-List gives AMC opportunities to attract customers to secondary movies and sell more food. This is important as the company continues to focus on increasing revenues per patron. In the second quarter, food and beverage revenues per patron and total revenues per patron reached all-time highs across both its domestic and international businesses.
However, A-List membership growth does not guarantee continued gains in spending or attendance. The program’s value will depend on how frequently members visit and how effectively AMC Entertainment converts those visits into food, beverage and other purchases.
With more than 1.1 million members and a growing presence among younger moviegoers, A-List gives AMC a recurring customer base that could support traffic and guest spending as the movie slate expands.
AMC Entertainment’s Price Performance, Valuation & Estimates
AMC shares have surged 130.6% in the past six months against the industry’s 0.6% fall. In the same time frame, AMC Entertainment has outperformed industry players like Cinemark Holdings, Inc. (CNK - Free Report) and The Marcus Corporation (MCS - Free Report) .
AMC’s Price Performance
Image Source: Zacks Investment Research
From a valuation standpoint, AMC Entertainment’s stock trades at a forward price-to-sales (P/S) multiple of 0.41, below the industry’s average of 2.64. Cinemark and Marcus have P/S ratios of 1.15 and 1, respectively.
AMC Entertainment’s P/S Ratio (Forward 12-Month) vs. Industry
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for AMC’s 2026 loss per share indicates a 77.1% year-over-year improvement. Conversely, industry players like Cinemark and Marcus are likely to witness 2026 earnings growth of 126.9% and 652.9%, respectively.
Image Source: Zacks Investment Research
AMC’s Zacks Rank
AMC Entertainment currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.