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Are Investors Undervaluing FitLife Brands (FTLF) Right Now?

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While the proven Zacks Rank places an emphasis on earnings estimates and estimate revisions to find strong stocks, we also know that investors tend to develop their own individual strategies. With this in mind, we are always looking at value, growth, and momentum trends to discover great companies.

Considering these trends, value investing is clearly one of the most preferred ways to find strong stocks in any type of market. Value investors rely on traditional forms of analysis on key valuation metrics to find stocks that they believe are undervalued, leaving room for profits.

On top of the Zacks Rank, investors can also look at our innovative Style Scores system to find stocks with specific traits. For example, value investors will want to focus on the "Value" category. Stocks with high Zacks Ranks and "A" grades for Value will be some of the highest-quality value stocks on the market today.

FitLife Brands (FTLF - Free Report) is a stock many investors are watching right now. FTLF is currently holding a Zacks Rank #2 (Buy) and a Value grade of A. The stock is trading with P/E ratio of 13.17 right now. For comparison, its industry sports an average P/E of 16.03. Over the past 52 weeks, FTLF's Forward P/E has been as high as 17.71 and as low as 9.21, with a median of 13.20.

Value investors also use the P/S ratio. The P/S ratio is calculated as price divided by sales. Some people prefer this metric because sales are harder to manipulate on an income statement. This means it could be a truer performance indicator. FTLF has a P/S ratio of 0.86. This compares to its industry's average P/S of 1.63.

These are only a few of the key metrics included in FitLife Brands 's strong Value grade, but they help show that the stock is likely undervalued right now. When factoring in the strength of its earnings outlook, FTLF looks like an impressive value stock at the moment.

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