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EAT vs. CAKE: Which Restaurant Stock Is the Better Buy Now?

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Key Takeaways

  • CAKE's traffic growth, menu innovation and digital engagement support improving operating momentum.
  • EAT's Chili's benefits from strong traffic, menu innovation and opportunities to expand margins and locations.
  • CAKE's growth offsets North Italia's challenges; EAT faces Maggiano's slow turnaround.

Brinker International, Inc. (EAT - Free Report) and The Cheesecake Factory Incorporated (CAKE - Free Report) operate well-known casual-dining brands and compete for consumers who are increasingly focused on value, experience and quality. While Brinker’s Chili’s has been benefiting from menu innovation and efforts to drive traffic, Cheesecake Factory is focused on strengthening its core restaurant business while addressing challenges at the North Italia concept.

With both stocks offering distinct growth strategies and operating dynamics, investors may be weighing which company has the stronger combination of earnings potential, valuation and business momentum. Let’s compare EAT and CAKE to assess the key factors shaping their investment cases.

The Case for EAT

Strong traffic momentum at Chili’s remains a major positive for Brinker. Chili’s delivered its 21st consecutive quarter of same-store sales growth in fiscal 2026, with fiscal fourth-quarter 2026 comps up 6%. Management said the brand continued to widen its lead over the casual-dining industry, supported by the value proposition, food quality and guest-experience initiatives. Importantly, management expects mid-single-digit same-store sales growth and positive traffic for the remainder of fiscal 2027, providing a foundation for continued top-line expansion.

Menu innovation and marketing are giving Chili’s additional avenues to attract customers. The Big Crispy Chicken Sandwich has performed ahead of management’s expectations, with daily sales per restaurant rising sharply after its launch. The company also continues to use promotions, its Margarita of the Month program and social-media-driven offerings to generate customer interest. Management noted that these initiatives, combined with operational improvements, helped accelerate sales and traffic at the beginning of fiscal 2027.

Brinker also has room to improve profitability and expand the Chili’s footprint. Management highlighted opportunities to increase restaurant throughput, simplify operations and improve labor scheduling, while Chili’s average unit volumes reached $5 million in fiscal 2026. The company plans to reimage 60-80 restaurants in fiscal 2027 and sees substantial whitespace for new Chili’s locations across the United States. Brinker also expects fiscal 2027 adjusted EPS of $12.60-$13.40, with a 53rd operating week providing an estimated 70 cents of incremental EPS.

Maggiano’s remains a drag on Brinker’s overall performance, while inflation could limit margin expansion. The Italian-dining concept posted declining comparable sales and traffic in the fiscal fourth quarter, and management acknowledged that its turnaround is progressing more slowly than initially expected. At the same time, higher commodity, insurance, rent and delivery costs are creating pressure on profitability. Although Brinker expects restaurant-level margin improvement in fiscal 2027, management is taking a measured approach to pricing to protect traffic, which could constrain near-term flow-through.

The Case for CAKE

Strong traffic and comparable-sales momentum at Cheesecake Factory are supporting CAKE’s growth. In the second quarter of 2026, the namesake chain posted 5.8% comparable-sales growth, with traffic rising 2.7%. Management said traffic significantly outpaced the broader casual-dining index, while average weekly sales reached a record level and annualized unit volumes climbed above $13.5 million. This suggests that the brand is gaining customer traction without relying heavily on discounting.

Menu innovation and the growing rewards ecosystem provide additional avenues for sustained traffic growth. Management said recent menu additions have been well received, helping attract new customers and encourage repeat visits. The Cheesecake Rewards program is also becoming a more meaningful engagement tool as its membership base expands and the company adds personalized offers and digital capabilities. The newly launched mobile app has further strengthened the company's digital connection with guests, supporting ordering, reservations and rewards engagement.

CAKE is also benefiting from improving restaurant-level profitability and a broad development pipeline. Higher sales, better labor productivity and improved food-cost management helped lift Cheesecake Factory’s restaurant-level margin to 20% in the second quarter, the highest level in a decade. Meanwhile, management remains on track to open up to 26 restaurants in 2026 across the portfolio, supporting its longer-term objective of roughly 7% annual unit growth. The company also cited strong cash generation and a healthy balance sheet with providing flexibility to fund expansion and return capital to its shareholders.

North Italia remains a weak spot within CAKE’s portfolio. While the core Cheesecake Factory business is showing improving traffic, North Italia continues to face challenges. In the fourth quarter of fiscal 2025, North Italia’s traffic declined 6%, partly offset by pricing, while mix also weighed on comparable sales. This creates an execution challenge for CAKE as it expands the concept and seeks to improve contribution to overall portfolio growth.

How Do EAT and CAKE Compare on Estimates?

The Zacks Consensus Estimate for Brinker’s fiscal 2027 sales and EPS implies year-over-year growth of 8.1% and 21%, respectively. Analysts have raised their fiscal 2027 EPS estimate over the past 60 days, signaling improved expectations. The consensus EPS estimate for fiscal 2028 has also increased during this period. However, earnings estimates for both fiscal 2027 and 2028 have declined over the past seven days, indicating some recent downward revisions.

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For Cheesecake Factory, consensus estimates for 2026 sales and EPS point to year-over-year growth of 7.1% and 20.2%, respectively. Analysts have also raised their EPS estimates for fiscal 2026 and 2027 over the past 60 days, reflecting a favorable revision trend.

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Price Performance & Valuation

EAT’s shares have advanced 36.3% over the past six months, significantly outperforming the restaurant industry, which has declined 13.5% during the same period. CAKE has posted even stronger momentum, with its shares rising 76% over the past six months.

Price Performance

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EAT currently trades at 15.11X forward 12-month earnings, above its one-year median of 13.05X. CAKE trades at 20.33X, also above its one-year median of 14.73X.

P/E (F12M)

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Image Source: Zacks Investment Research

Investment Conclusion

CAKE appears better positioned for investors seeking a combination of improving operating momentum, earnings growth and portfolio expansion. Its core Cheesecake Factory business is benefiting from stronger traffic, menu innovation, digital engagement, improving margins and a healthy development pipeline, while recent estimate revisions point to continued earnings momentum.

Although North Italia remains a challenge, the strength of the flagship brand provides an important growth driver. EAT, meanwhile, continues to benefit from strong Chili’s traffic, menu innovation and opportunities for further margin improvement and unit expansion. However, its recent estimate revisions and elevated valuation suggest that much of the improving outlook may already be reflected in the stock.

CAKE sports a Zacks Rank #1 (Strong Buy), whereas EAT carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank stocks here.

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