Walmart Inc. (WMT - Free Report) is making headlines yet again with its latest move to redesign its website, which will be more personalized to fit consumers’ needs, per media sources. The company is clearly an eager-beaver when it comes to strengthening its e-commerce as evident from its constant strides in this realm. In fact, retailers are rapidly revolutionizing the concept of online shopping through various services as well as features and Walmart seems to be amongst the forerunners in this respect.
Fresh Face For Walmart’s Website
Well, the latest initiative of Walmart to provide a whole new look to its website incorporates the addition of a number of informal photographs, extensive range of fronts and colors as well as increased levels of personalization. The personalization features will involve syncing the homepage with consumer’s location and providing products trending in their location. The website will also highlight products based on previous orders.
Management also stated that the redesigned website will have different layouts based on product categories. As a result, consumers will be able to purchase groceries in a separate manner than the way in which they shop for apparel or other items. These changes, which are likely to be effective from May, are expected to give popular and specific consumer preferred brands more space.
Management states that enhanced levels of personalization will aid the company to better understand and respond to consumers’ preferences.
Constant Efforts to Bolster Online Business
Indeed, Walmart has been actively pursuing expansion of its online platform. Recently, the supermarket giant inked a deal with Postmates to extend its online grocery delivery service to cover more than 40% of the families in the United States. In earlier developments, Walmart’s Sam’s Club stores partnered with Instacart to provide same-day delivery services and improve sales of food products as well as everyday essentials. Also, the company acquired a delivery startup — Parcel, Inc. — which is a last-mile delivery service and specializes in same-day delivery for perishable and non-perishable products. Other than this, the company tested same day deliveries with Deliv and also partnered with ride-hailing services like Uber and Lyft for speedy online grocery deliveries. Apart from Walmart, Kroger (KR - Free Report) and Target (TGT - Free Report) have also been rapidly upgrading their delivery services to enrich consumers’ experience.
With a range of bold moves in the online space taken in the recent past, Walmart is making its presence felt in a market that is dominated by online giant, Amazon (AMZN - Free Report) . Such well-spun strategies have aided this Zacks Rank #3 (Hold) company gain 17.5% in the past year, while the industry rose 13%. With relentless efforts to strengthen footing in online shopping, Walmart seems well on track to meet its anticipated e-commerce sales jump of nearly 40% in fiscal 2019.
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