We use cookies to understand how you use our site and to improve your experience.
This includes personalizing content and advertising.
By pressing "Accept All" or closing out of this banner, you consent to the use of all cookies and similar technologies and the sharing of information they collect with third parties.
You can reject marketing cookies by pressing "Deny Optional," but we still use essential, performance, and functional cookies.
In addition, whether you "Accept All," Deny Optional," click the X or otherwise continue to use the site, you accept our Privacy Policy and Terms of Service, revised from time to time.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Can Super-Scaled Customer Growth Sustain ZETA's Momentum?
Read MoreHide Full Article
Key Takeaways
Zeta Global's super-scaled customer count rose to 197 in Q2 2026 from 168 a year earlier.
ZETA has posted quarterly gains in this high-value cohort since Q4 2024, following two quarters at 144.
Zeta Global models 4%-8% compound annual super-scaled customer growth through 2028, below Q2's 17%.
Zeta Global’s (ZETA - Free Report) super-scaled customer base continued to broaden in the second quarter of 2026, extending a trend that has now lasted seven consecutive quarters. Customers generating at least $1 million rose to 197 in the second quarter of 2026, up from 189 in the first quarter of 2026 and 168 in the second quarter of 2025.
The progression is as important as the latest total. After holding at 144 in the second and third quarters of 2024, the count moved to 148 in the fourth quarter of 2024 and then climbed to 159, 168, 180 and 184 sequentially in the four quarters of 2025. It advanced again to 189 in the first quarter of 2026 before reaching 197 in the second quarter of 2026. This consistent expansion since the fourth quarter of 2024 shows that growth has not been dependent on one unusually strong quarter.
Image Source: ZETA
Growth Rate Expected to Moderate
This metric offers a focused view of Zeta’s ability to expand its largest customers. As the threshold is at least $1 million, continued gains indicate that more customers are entering or remaining within a high-value cohort. The steady quarterly movement also gives the trend greater analytical weight than a single year-over-year comparison would provide.
The longer-term framework, however, points to moderation. Zeta’s modeled outlook calls for super-scaled customer growth at a 4-8% compound annual rate through 2028, below the 17% year-over-year increase shown for the second quarter of 2026. The central issue is therefore whether the company can preserve sequential expansion as the expected growth rate normalizes.
For now, the trend presents a constructive pattern. The customer count has risen in every quarter since the third quarter of 2024 and reached its highest displayed level in the second quarter of 2026. Future readings will show whether Zeta can sustain this momentum while moving toward its modeled 2028 growth range. This makes the pace of large-customer additions a measure to monitor in coming quarters against the longer-term model.
How Do ZETA’s Peers Compare?
Braze (BRZE - Free Report) and Klaviyo (KVYO - Free Report) provide reference points for assessing Zeta’s customer expansion. Braze helps brands manage customer engagement across channels, making development of major accounts a competitive consideration. Klaviyo serves businesses seeking data-driven customer communication and marketing capabilities, placing customer growth and deeper platform adoption in focus.
For investors, Braze offers a comparison centered on enterprise engagement, while Klaviyo provides perspective on commerce-oriented marketing relationships. Watching both companies’ ability to expand larger accounts and strengthen customer value can help place Zeta’s super-scaled customer trajectory within the marketing-technology landscape, where sustaining growth as the customer base expands remains an important performance test.
View the Zacks #1 Rank List
Image: Bigstock
Can Super-Scaled Customer Growth Sustain ZETA's Momentum?
Key Takeaways
Zeta Global’s (ZETA - Free Report) super-scaled customer base continued to broaden in the second quarter of 2026, extending a trend that has now lasted seven consecutive quarters. Customers generating at least $1 million rose to 197 in the second quarter of 2026, up from 189 in the first quarter of 2026 and 168 in the second quarter of 2025.
The progression is as important as the latest total. After holding at 144 in the second and third quarters of 2024, the count moved to 148 in the fourth quarter of 2024 and then climbed to 159, 168, 180 and 184 sequentially in the four quarters of 2025. It advanced again to 189 in the first quarter of 2026 before reaching 197 in the second quarter of 2026. This consistent expansion since the fourth quarter of 2024 shows that growth has not been dependent on one unusually strong quarter.
Growth Rate Expected to Moderate
This metric offers a focused view of Zeta’s ability to expand its largest customers. As the threshold is at least $1 million, continued gains indicate that more customers are entering or remaining within a high-value cohort. The steady quarterly movement also gives the trend greater analytical weight than a single year-over-year comparison would provide.
The longer-term framework, however, points to moderation. Zeta’s modeled outlook calls for super-scaled customer growth at a 4-8% compound annual rate through 2028, below the 17% year-over-year increase shown for the second quarter of 2026. The central issue is therefore whether the company can preserve sequential expansion as the expected growth rate normalizes.
For now, the trend presents a constructive pattern. The customer count has risen in every quarter since the third quarter of 2024 and reached its highest displayed level in the second quarter of 2026. Future readings will show whether Zeta can sustain this momentum while moving toward its modeled 2028 growth range. This makes the pace of large-customer additions a measure to monitor in coming quarters against the longer-term model.
How Do ZETA’s Peers Compare?
Braze (BRZE - Free Report) and Klaviyo (KVYO - Free Report) provide reference points for assessing Zeta’s customer expansion. Braze helps brands manage customer engagement across channels, making development of major accounts a competitive consideration. Klaviyo serves businesses seeking data-driven customer communication and marketing capabilities, placing customer growth and deeper platform adoption in focus.
For investors, Braze offers a comparison centered on enterprise engagement, while Klaviyo provides perspective on commerce-oriented marketing relationships. Watching both companies’ ability to expand larger accounts and strengthen customer value can help place Zeta’s super-scaled customer trajectory within the marketing-technology landscape, where sustaining growth as the customer base expands remains an important performance test.
ZETA, BRZE and KVYO carry a Zacks Rank #3 (Hold) each, at present. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.