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Can Zumiez's Data-Driven Marketing Improve Customer Engagement?
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Key Takeaways
ZUMZ's data initiatives are improving customer insights and helping make marketing more effective.
ZUMZ is using data to identify operational changes that could enhance the customer experience.
ZUMZ is refining merchandise assortments as footwear softness and lower transactions pressure U.S. sales.
Zumiez, Inc. (ZUMZ - Free Report) highlighted that its data initiatives are helping the company better understand its customers and communicate with them in relevant ways. The company continues to learn more about its customers through these initiatives, strengthening its ability to communicate effectively and improve the effectiveness of its marketing efforts. Zumiez is also using insights from its data initiatives to evaluate where operational changes may be needed to enhance the customer experience. This approach is helping the company improve the effectiveness of its marketing initiatives while identifying opportunities to enhance the customer experience.
However, the company’s overall sales performance has been meaningfully affected by a deceleration in U.S. sales, due to softness in footwear and an overall decline in transactions. Management recognizes the current weakness as part of a down cycle and believes such periods are generally temporary. In response, the company is actively working to refine its merchandise assortments and further lean into its customer experience initiatives to improve the trajectory of the business.
Zumiez remains focused on meeting consumers where they are and adapting alongside them during this important stage of their lives. Identifying and leading trends has been central to the company’s success throughout its history, and management continues to have confidence in its teams as the business moves through this transitional period. By continuing to respond to consumers and identify and lead trends, the company remains focused on navigating the current period while building on the strengths that have supported its success.
The Zacks Rundown for ZUMZ
Shares of this Zacks Rank #3 (Hold) company have lost 33.4% in the past year compared with the industry’s decline of 8.5%.
Image Source: Zacks Investment Research
From a valuation standpoint, ZUMZ trades at a forward price-to-earnings ratio of 18.42, higher than the industry’s average of 12.43.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for ZUMZ’s current fiscal year earnings implies a year-over-year decline of 41%, and the same for the next fiscal year earnings implies a year-over-year rise of 91.3%.
Image Source: Zacks Investment Research
Stocks to Consider
Some better-ranked stocks have been discussed below:
The Zacks Consensus Estimate for FIGS’s current fiscal-year sales and earnings implies growth of 19.8% and 89.5%, respectively, from the year-ago figures. FIGS has delivered a trailing four-quarter earnings surprise of 201.8%, on average.
Fossil Group, Inc. (FOSL - Free Report) designs, develops, markets, and distributes consumer fashion accessories in the United States, Europe, Asia, and internationally. At present, FOSL carries a Zacks Rank of 2.
The Zacks Consensus Estimate for FOSL’s current fiscal-year sales indicates a decline of 4%, while the same for earnings indicates growth of 96.7% from the year-ago figures. FOSL delivered a trailing four-quarter negative earnings surprise of 236.2%, on average.
Boot Barn Holdings, Inc. (BOOT - Free Report) operates specialty retail stores in the United States and internationally. At present, Boot Barn carries a Zacks Rank of 2.
The consensus estimate for Boot Barn’s current fiscal-year sales and earnings implies growth of 15.8% and 23.5%, respectively, from the year-ago figures. BOOT delivered a trailing four-quarter earnings surprise of 11.4%, on average.
View the Zacks #1 Rank List
Image: Bigstock
Can Zumiez's Data-Driven Marketing Improve Customer Engagement?
Key Takeaways
Zumiez, Inc. (ZUMZ - Free Report) highlighted that its data initiatives are helping the company better understand its customers and communicate with them in relevant ways. The company continues to learn more about its customers through these initiatives, strengthening its ability to communicate effectively and improve the effectiveness of its marketing efforts.
Zumiez is also using insights from its data initiatives to evaluate where operational changes may be needed to enhance the customer experience. This approach is helping the company improve the effectiveness of its marketing initiatives while identifying opportunities to enhance the customer experience.
However, the company’s overall sales performance has been meaningfully affected by a deceleration in U.S. sales, due to softness in footwear and an overall decline in transactions. Management recognizes the current weakness as part of a down cycle and believes such periods are generally temporary. In response, the company is actively working to refine its merchandise assortments and further lean into its customer experience initiatives to improve the trajectory of the business.
Zumiez remains focused on meeting consumers where they are and adapting alongside them during this important stage of their lives. Identifying and leading trends has been central to the company’s success throughout its history, and management continues to have confidence in its teams as the business moves through this transitional period. By continuing to respond to consumers and identify and lead trends, the company remains focused on navigating the current period while building on the strengths that have supported its success.
The Zacks Rundown for ZUMZ
Shares of this Zacks Rank #3 (Hold) company have lost 33.4% in the past year compared with the industry’s decline of 8.5%.
Image Source: Zacks Investment Research
From a valuation standpoint, ZUMZ trades at a forward price-to-earnings ratio of 18.42, higher than the industry’s average of 12.43.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for ZUMZ’s current fiscal year earnings implies a year-over-year decline of 41%, and the same for the next fiscal year earnings implies a year-over-year rise of 91.3%.
Image Source: Zacks Investment Research
Stocks to Consider
Some better-ranked stocks have been discussed below:
FIGS, Inc. (FIGS - Free Report) operates as a direct-to-consumer healthcare apparel and lifestyle company in the United States and internationally. At present, FIGS carries a Zacks Rank of 2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
The Zacks Consensus Estimate for FIGS’s current fiscal-year sales and earnings implies growth of 19.8% and 89.5%, respectively, from the year-ago figures. FIGS has delivered a trailing four-quarter earnings surprise of 201.8%, on average.
Fossil Group, Inc. (FOSL - Free Report) designs, develops, markets, and distributes consumer fashion accessories in the United States, Europe, Asia, and internationally. At present, FOSL carries a Zacks Rank of 2.
The Zacks Consensus Estimate for FOSL’s current fiscal-year sales indicates a decline of 4%, while the same for earnings indicates growth of 96.7% from the year-ago figures. FOSL delivered a trailing four-quarter negative earnings surprise of 236.2%, on average.
Boot Barn Holdings, Inc. (BOOT - Free Report) operates specialty retail stores in the United States and internationally. At present, Boot Barn carries a Zacks Rank of 2.
The consensus estimate for Boot Barn’s current fiscal-year sales and earnings implies growth of 15.8% and 23.5%, respectively, from the year-ago figures. BOOT delivered a trailing four-quarter earnings surprise of 11.4%, on average.