Back to top

Image: Bigstock

Ross Stores Expands Footprint With 51 New Store Openings

Read MoreHide Full Article

Key Takeaways

  • Ross Stores opened 51 stores across 17 states, completing its fiscal 2026 expansion plan of 115 locations.
  • ROST entered Massachusetts and expanded in key markets, supported by strong demand for discounted merchandise.
  • Strong demand, higher store traffic and solid earnings support ROST's long-term goal of 3,600 locations.

Ross Stores, Inc. (ROST - Free Report) continues to strengthen its presence in the off-price retail market through strategic store expansion initiatives. The company recently opened 51 new stores across 17 states during September and October 2026, including 41 Ross Dress for Less and 10 dd's DISCOUNTS locations. These openings mark the completion of Ross Stores' fiscal 2026 expansion plan, bringing its total new store additions for the year to 115 locations.

Inside the Headlines

The latest openings underscore Ross Stores' commitment to expanding its geographical reach and capitalizing on growing consumer demand for value-oriented merchandise. With these additions, the company now operates approximately 2,377 stores across 45 states, the District of Columbia, Guam and Puerto Rico.

Notably, Ross Dress for Less entered Massachusetts for the first time while strengthening its presence in New York and other established markets. Meanwhile, dd's DISCOUNTS continued to expand in its core markets of California, Florida and Texas. These developments highlight the company's efforts to penetrate new markets while strengthening its position in existing regions.

The latest openings complete Ross Stores' revised fiscal 2026 expansion plan of 115 new locations, up from its earlier target of 110. The company remains optimistic about its long-term growth opportunities, supported by the strong performance of newer stores and increasing demand for affordable merchandise. Management sees the potential to expand its footprint to at least 2,900 Ross Dress for Less and 700 dd's DISCOUNTS locations over time, representing a combined long-term target of 3,600 stores.

What's Driving Ross Stores' Expansion Momentum?

Ross Stores' aggressive expansion strategy is supported by its resilient off-price business model and strong consumer demand for branded merchandise at discounted prices. The company offers a broad assortment of apparel, accessories, footwear and home fashions, catering to value-conscious shoppers. Its ability to deliver attractive merchandise at competitive prices continues to strengthen customer engagement, drive store traffic and create opportunities for further expansion across existing and new markets.

ROST's recent financial performance further highlights its strong business momentum, supported by healthy comparable-store sales growth, higher customer traffic and robust earnings performance. Attractive merchandise offerings, effective marketing initiatives and improvements in the in-store shopping experience have contributed to its solid performance. These positive trends, along with the encouraging performance of newer stores, reinforce management's confidence in expanding its retail footprint and capturing additional market opportunities.

Ross Stores' continued investments in new locations, merchandising and customer experience position it to capitalize on growing demand for affordable fashion and home products. Its expanding store network should help attract new customers, strengthen market penetration and support long-term revenue growth. The company's disciplined expansion strategy and focus on delivering compelling value are expected to strengthen its competitive position in the off-price retail market, although consumer spending trends and new-store profitability remain important factors to watch.

Shares of this Zacks Rank #1 (Strong Buy) company have gained 2.2% in the past three months compared with the industry’s growth of 0.6%.

Zacks Investment Research
Image Source: Zacks Investment Research

Three Other Picks You Can’t Miss

Abercrombie & Fitch Co. (ANF - Free Report) , a specialty retailer of premium, high-quality casual apparel, currently sports a Zacks Rank #1. ANF has a trailing four-quarter average earnings surprise of 210.3%. You can see the complete list of today’s Zacks #1 Rank stocks here.

The Zacks Consensus Estimate for Abercrombie & Fitch’s current fiscal-year sales and earnings indicates growth of 4.8% and 15.8%, respectively, from the year-ago figures.

Dollar Tree Inc. (DLTR - Free Report) is an operator of discount variety stores offering a broad assortment of everyday consumables and discretionary merchandise. The company currently carries a Zacks Rank #2 (Buy). DLTR delivered a trailing four-quarter earnings surprise of 12.2%, on average.

The Zacks Consensus Estimate for Dollar Tree’s current fiscal-year sales and earnings indicates growth of 6.6% and 36.4%, respectively, from the year-ago reported numbers.
 
Target Corporation (TGT - Free Report) operates as a general merchandise retailer in the United States. It currently carries a Zacks Rank of 2. TGT delivered a trailing four-quarter average earnings surprise of 10.5%.

The Zacks Consensus Estimate for Target’s current fiscal-year sales and earnings indicates growth of 5.1% and 37.8%, respectively, from the year-ago actuals.

Published in