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Boston Beer's Q3 Earnings on Horizon: What Surprise Awaits Investors?

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Key Takeaways

  • SAM's Q3 earnings are projected to rise 1.2% to $4.30 per share, despite a 2.6% revenue decline.
  • Weakness in Twisted Tea, Truly and other brands, alongside rising costs, could weigh on SAM's Q3 results.
  • Sun Cruiser's triple-digit depletion growth, pricing and procurement savings may support SAM's profits.

The Boston Beer Company, Inc. (SAM - Free Report) is likely to register growth in its bottom line when it reports third-quarter 2026 results on Oct. 22, 2026, after market close. The company’s top line is expected to have declined year over year.

The Zacks Consensus Estimate for revenues is pegged at $523.4 million, implying a 2.6% drop from the prior-year quarter’s reported figure. The consensus mark for earnings has been stable in the past 30 days at $4.30 per share. This implies a rise of 1.2% from the year-ago quarter.

In the last reported quarter, the company delivered a negative earnings surprise of 23.5%. SAM has a trailing four-quarter negative earnings surprise of 3.4%, on average.

Factors Likely to Impact SAM’s Q3 Results

Boston Beer’s quarterly performance is likely to have been influenced by brand trends, consumer spending, cost pressures and the effectiveness of its growth initiatives. Weakness in Twisted Tea and Truly, along with declines in Samuel Adams and Dogfish Head, is likely to have weighed on volumes and market share. Competitive pressure from spirits-based ready-to-drink (RTD) beverages and softer consumer demand remain key concerns.

Persistent inflation, higher gasoline prices and reduced discretionary spending could further pressure alcoholic beverage demand. Meanwhile, rising aluminum, energy, freight and tariff costs may constrain profitability. Boston Beer expects 2026 tariff expenses of $20-$30 million. 

Boston Beer has been witnessing weak depletion, with continued challenges in the hard seltzer category for a while. The hard seltzer segment remains under pressure, which has been weighing on Truly Hard Seltzer as it faces declining volumes and continued loss of shelf space. Intense competition across flavored malt beverages and tea-based drinks is further straining shelf space, as retailers streamline assortments and reduce the number of brands they carry. Such limitations are likely to hurt the company’s top-line results during the quarter under review.

On the flip side, Boston Beer’s focus on strategic pricing, product innovation and brand development to strengthen its market position and drive performance appears encouraging. The company is expanding its presence in the Beyond Beer category, which continues to outpace the traditional beer market. Sun Cruiser remains a major growth driver, benefiting from triple-digit depletion growth, expanding distribution and favorable product mix. Strong price realization and ongoing procurement savings are helping offset the inflationary and tariff pressures. These positives are likely to have contributed to the company’s bottom-line performance in the quarter under review.

What the Zacks Model Unveils for SAM Stock

Our proven model does not conclusively predict an earnings beat for Boston Beer this time around. The combination of a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) increases the chance of an earnings beat. But that is not the case here.

Boston Beer currently has an Earnings ESP of 0.00% and a Zacks Rank of 3. You can uncover the best stocks before they are reported with our Earnings ESP Filter.

Valuation Picture of SAM Stock

From a valuation perspective, Boston Beer stock is trading at a premium relative to historical and industry benchmarks. SAM has a forward 12-month price-to-earnings of 17.73X, above the Beverages - Alcohol industry’s average of 14.85X.

Boston Beer shares have shown a downward trend, losing 27.1% in the past six months against the industry’s growth of 5.1%.

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Stocks With the Favorable Combination

Here are some companies, which according to our model, have the right combination of elements to beat on earnings this reporting cycle.

Keurig Dr Pepper (KDP - Free Report) currently has an Earnings ESP of +0.05% and a Zacks Rank of 2. The company is likely to register growth in the top and bottom lines when it reports third-quarter 2026 numbers. The consensus mark for revenues is pegged at $7.4 billion, which indicates a rise of 70.8% from the figure reported in the year-ago quarter. You can see the complete list of today’s Zacks #1 Rank stocks here.

The Zacks Consensus Estimate for Keurig Dr Pepper’s quarterly earnings per share of 64 cents implies a rise of 18.5% from the year-ago quarter. The consensus mark has been stable in the past 30 days. KDP has a trailing four-quarter earnings surprise of 2.7%, on average.

Celsius Holdings, Inc. (CELH - Free Report) currently has an Earnings ESP of +4.00% and a Zacks Rank of 3. The company is likely to register an increase in the top line when it reports third-quarter 2026 numbers. The Zacks Consensus Estimate for CELH’s quarterly EPS is pegged at 34 cents, down 19.1% from the year-ago period. The consensus mark dipped a penny in the past 30 days.

The consensus estimate for Celsius’ quarterly revenues is pegged at $806.2 million, which implies an increase of 11.2% from the prior-year quarter.  CELH has a trailing four-quarter negative earnings surprise of 28.5%, on average.

Anheuser-Busch InBev (BUD - Free Report) currently has an Earnings ESP of +1.01% and a Zacks Rank #3. The Zacks Consensus Estimate for third-quarter 2026 EPS is pegged at $1.14, which implies an increase of 15.2% from the year-ago quarter’s actual. The consensus mark for EPS has dipped a penny in the past 30 days.

The consensus mark for BUD’s quarterly revenues is pegged at $16.3 billion, which indicates growth of 7.3% from the figure reported in the prior-year quarter. BUD delivered a trailing four-quarter earnings surprise of 6.3%, on average.

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