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Will Celsius' International Push Support Long-Term Sales Growth?
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Key Takeaways
CELH's international revenues rose 10% in second-quarter 2026 and 32% in the first half of the year.
Strong Nordic demand, European expansion and the Suntory partnership are supporting CELH's overseas growth.
CELH plans to launch Alani Nu in select international markets in 2027.
Celsius Holdings, Inc. (CELH - Free Report) is expanding across international markets, focusing on growing demand for energy drinks beyond the United States. International expansion remains a significant long-term growth opportunity, with the CELSIUS and Alani Nu brands still having considerable room to expand overseas. Celsius is pursuing targeted market entries, local partnerships and structured launch plans to strengthen international operations and broaden consumer reach.
International revenues increased 10% year over year to $27.2 million in second-quarter 2026, compared with $24.8 million in the prior-year period. For the first half of 2026, international revenues advanced 32% to $62.5 million from $47.5 million a year earlier. Growth reflected continued momentum across established Nordic markets and newer expansion markets, including Iberia, the United Kingdom, Ireland, France, Australia, New Zealand and Benelux.
Sweden remains an important market for Celsius, highlighting the progress of international operations. In the second quarter, Sweden recorded nearly 3.5 million units purchased by consumers over a four-week period, marking the highest four-week sell-through in the market's history. Strong local execution and consumer loyalty have supported the brand's presence in Sweden.
Celsius is also progressing across newer European markets through the Suntory partnership. In addition, Celsius is identifying select international markets for introducing Alani Nu in 2027, creating another avenue for geographic expansion. The Dublin-based international center of excellence provides an operating infrastructure to support expansion plans.
Looking ahead, CELH targets international markets to contribute more than 15% of total revenues by 2031. Continued geographic expansion, local partnerships and the planned introduction of Alani Nu across selected overseas markets remain central to this long-term revenue growth opportunity.
How MNST, PEP & KO Stack Up Against CELH Globally
Monster Beverage Corporation (MNST - Free Report) continues to strengthen its international presence through geographic expansion, product innovation and distribution partnerships. In second-quarter 2026, Monster Beverage's international sales increased 34.6% year over year to $1.16 billion, accounting for approximately 46% of total revenues. Strong demand across Europe, Asia-Pacific and Latin America, alongside its Coca-Cola bottling partnerships, positions Monster Beverage for sustained long-term sales growth.
PepsiCo, Inc. (PEP - Free Report) continues to strengthen its international presence through geographic expansion, portfolio innovation and strategic distribution partnerships. In third-quarter 2026, PepsiCo's international business recorded 8% organic revenue growth, reflecting broad-based momentum across key markets. Strong performance in Europe, Asia and Latin America, supported by expanding distribution capabilities and growing beverage demand, positions PepsiCo to sustain long-term international sales growth.
The Coca-Cola Company (KO - Free Report) continues to strengthen its international presence through portfolio innovation, geographic expansion and strategic bottling partnerships. In second-quarter 2026, Coca-Cola's organic revenues grew 3% in EMEA, 5% in Latin America and 2% in Asia-Pacific. Strong distribution capabilities, localized consumer strategies and continued product innovation position Coca-Cola to capitalize on international opportunities and support long-term sales growth.
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Image: Bigstock
Will Celsius' International Push Support Long-Term Sales Growth?
Key Takeaways
Celsius Holdings, Inc. (CELH - Free Report) is expanding across international markets, focusing on growing demand for energy drinks beyond the United States. International expansion remains a significant long-term growth opportunity, with the CELSIUS and Alani Nu brands still having considerable room to expand overseas. Celsius is pursuing targeted market entries, local partnerships and structured launch plans to strengthen international operations and broaden consumer reach.
International revenues increased 10% year over year to $27.2 million in second-quarter 2026, compared with $24.8 million in the prior-year period. For the first half of 2026, international revenues advanced 32% to $62.5 million from $47.5 million a year earlier. Growth reflected continued momentum across established Nordic markets and newer expansion markets, including Iberia, the United Kingdom, Ireland, France, Australia, New Zealand and Benelux.
Sweden remains an important market for Celsius, highlighting the progress of international operations. In the second quarter, Sweden recorded nearly 3.5 million units purchased by consumers over a four-week period, marking the highest four-week sell-through in the market's history. Strong local execution and consumer loyalty have supported the brand's presence in Sweden.
Celsius is also progressing across newer European markets through the Suntory partnership. In addition, Celsius is identifying select international markets for introducing Alani Nu in 2027, creating another avenue for geographic expansion. The Dublin-based international center of excellence provides an operating infrastructure to support expansion plans.
Looking ahead, CELH targets international markets to contribute more than 15% of total revenues by 2031. Continued geographic expansion, local partnerships and the planned introduction of Alani Nu across selected overseas markets remain central to this long-term revenue growth opportunity.
How MNST, PEP & KO Stack Up Against CELH Globally
Monster Beverage Corporation (MNST - Free Report) continues to strengthen its international presence through geographic expansion, product innovation and distribution partnerships. In second-quarter 2026, Monster Beverage's international sales increased 34.6% year over year to $1.16 billion, accounting for approximately 46% of total revenues. Strong demand across Europe, Asia-Pacific and Latin America, alongside its Coca-Cola bottling partnerships, positions Monster Beverage for sustained long-term sales growth.
PepsiCo, Inc. (PEP - Free Report) continues to strengthen its international presence through geographic expansion, portfolio innovation and strategic distribution partnerships. In third-quarter 2026, PepsiCo's international business recorded 8% organic revenue growth, reflecting broad-based momentum across key markets. Strong performance in Europe, Asia and Latin America, supported by expanding distribution capabilities and growing beverage demand, positions PepsiCo to sustain long-term international sales growth.
The Coca-Cola Company (KO - Free Report) continues to strengthen its international presence through portfolio innovation, geographic expansion and strategic bottling partnerships. In second-quarter 2026, Coca-Cola's organic revenues grew 3% in EMEA, 5% in Latin America and 2% in Asia-Pacific. Strong distribution capabilities, localized consumer strategies and continued product innovation position Coca-Cola to capitalize on international opportunities and support long-term sales growth.