We use cookies to understand how you use our site and to improve your experience.
This includes personalizing content and advertising.
By pressing "Accept All" or closing out of this banner, you consent to the use of all cookies and similar technologies and the sharing of information they collect with third parties.
You can reject marketing cookies by pressing "Deny Optional," but we still use essential, performance, and functional cookies.
In addition, whether you "Accept All," Deny Optional," click the X or otherwise continue to use the site, you accept our Privacy Policy and Terms of Service, revised from time to time.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Here's How Much You'd Have If You Invested $1000 in The Trade Desk a Decade Ago
Read MoreHide Full Article
How much a stock's price changes over time is a significant driver for most investors. Not only can price performance impact your portfolio, but it can help you compare investment results across sectors and industries as well.
FOMO, or the fear of missing out, also plays a role in investing, particularly with tech giants and popular consumer-facing stocks.
What if you'd invested in The Trade Desk (TTD - Free Report) ten years ago? It may not have been easy to hold on to TTD for all that time, but if you did, how much would your investment be worth today?
The Trade Desk's Business In-Depth
With that in mind, let's take a look at The Trade Desk's main business drivers.
The Trade Desk, Inc. operates a global advertising technology platform that enables ad buyers to plan, execute and measure digital campaigns across formats and channels. Clients use the self-service, cloud-based software to buy programmatic media in CTV and other video, display, audio, native and digital-out-of-home, across televisions, streaming devices, mobile, and computers.
The company integrates with major inventory, publisher and data partners to expand reach and improve decision-making and offers enterprise APIs so customers can customize workflows and analytics. Trade Desk was incorporated in November 2009 in Nevada and is headquartered in Ventura, CA.
The company serves advertising agencies, advertisers and other service providers under ongoing master services agreements. Revenue is generated primarily through platform fees based on a percentage of clients' spend on the platform and from value-added services and data that support campaign performance and measurement. The company emphasizes transparency and buyer independence and allows clients to bring their proprietary first-party data to the platform for targeting and attribution.
Management reports a customer retention rate that has exceeded 95% for over a decade, reflecting lasting client relationships and recurring usage patterns by large agencies and brands.
Total revenue was $2,896.3 million in 2025, an increase of 18% from $2,444.8 million in fiscal 2024. Growth was driven by higher client campaign activity and increased utilization of value-added services and data, alongside higher platform fees.
Region-wise, U.S. revenues totaled $2,476.7 million in 2025, up from $2,133.5 million in 2024. International revenues were $419.6 million in 2025, up from $311.3 million in 2024. The geographic mix in 2025 was approximately 86% U.S. and 14% international, compared with roughly 87% U.S. and 13% international in 2024 and 2023, indicating a modest increase in the international contribution year over year. Revenues by geography for 2024 and 2023 were recast to align with the current presentation.
Bottom Line
Putting together a successful investment portfolio takes a combination of research, patience, and a little bit of risk. For The Trade Desk, if you bought shares a decade ago, you're likely feeling really good about your investment today.
A $1000 investment made in October 2016 would be worth $4,976.49, or a gain of 397.65%, as of October 28, 2026, according to our calculations. This return excludes dividends but includes price appreciation.
The S&P 500 rose 262.05% and the price of gold increased 207.64% over the same time frame in comparison.
Going forward, analysts are expecting more upside for TTD.
The Trade Desk retains long-term opportunities in Connected TV (“CTVâ€), retail data and AI-driven decisioning. While revenue growth moderated in the second quarter amid macroeconomic pressures affecting large advertisers, particularly in consumer packaged goods (CPG) and automotive, the company's expanding platform capabilities and strategic partnerships provide opportunities for sustained growth. Joint Business Plans (JBPs), and international expansion could support future revenue momentum. Investments in AI and platform innovation could strengthen the competitive positioning, although these initiatives may weigh on near-term profitability. Management's third-quarter guidance calls for revenues of at least $650 million and assumes no improvement in the macro backdrop. Competition for ad budgets remains intense.
The stock is up 5.39% over the past four weeks, and no earnings estimate has gone lower in the past two months, compared to 1 higher, for fiscal 2026. The consensus estimate has moved up as well.
View the Zacks #1 Rank List
Image: Bigstock
Here's How Much You'd Have If You Invested $1000 in The Trade Desk a Decade Ago
How much a stock's price changes over time is a significant driver for most investors. Not only can price performance impact your portfolio, but it can help you compare investment results across sectors and industries as well.
FOMO, or the fear of missing out, also plays a role in investing, particularly with tech giants and popular consumer-facing stocks.
What if you'd invested in The Trade Desk (TTD - Free Report) ten years ago? It may not have been easy to hold on to TTD for all that time, but if you did, how much would your investment be worth today?
The Trade Desk's Business In-Depth
With that in mind, let's take a look at The Trade Desk's main business drivers.
The Trade Desk, Inc. operates a global advertising technology platform that enables ad buyers to plan, execute and measure digital campaigns across formats and channels. Clients use the self-service, cloud-based software to buy programmatic media in CTV and other video, display, audio, native and digital-out-of-home, across televisions, streaming devices, mobile, and computers.
The company integrates with major inventory, publisher and data partners to expand reach and improve decision-making and offers enterprise APIs so customers can customize workflows and analytics. Trade Desk was incorporated in November 2009 in Nevada and is headquartered in Ventura, CA.
The company serves advertising agencies, advertisers and other service providers under ongoing master services agreements. Revenue is generated primarily through platform fees based on a percentage of clients' spend on the platform and from value-added services and data that support campaign performance and measurement. The company emphasizes transparency and buyer independence and allows clients to bring their proprietary first-party data to the platform for targeting and attribution.
Management reports a customer retention rate that has exceeded 95% for over a decade, reflecting lasting client relationships and recurring usage patterns by large agencies and brands.
Total revenue was $2,896.3 million in 2025, an increase of 18% from $2,444.8 million in fiscal 2024. Growth was driven by higher client campaign activity and increased utilization of value-added services and data, alongside higher platform fees.
Region-wise, U.S. revenues totaled $2,476.7 million in 2025, up from $2,133.5 million in 2024. International revenues were $419.6 million in 2025, up from $311.3 million in 2024. The geographic mix in 2025 was approximately 86% U.S. and 14% international, compared with roughly 87% U.S. and 13% international in 2024 and 2023, indicating a modest increase in the international contribution year over year. Revenues by geography for 2024 and 2023 were recast to align with the current presentation.
Bottom Line
Putting together a successful investment portfolio takes a combination of research, patience, and a little bit of risk. For The Trade Desk, if you bought shares a decade ago, you're likely feeling really good about your investment today.
A $1000 investment made in October 2016 would be worth $4,976.49, or a gain of 397.65%, as of October 28, 2026, according to our calculations. This return excludes dividends but includes price appreciation.
The S&P 500 rose 262.05% and the price of gold increased 207.64% over the same time frame in comparison.
Going forward, analysts are expecting more upside for TTD.
The Trade Desk retains long-term opportunities in Connected TV (“CTVâ€), retail data and AI-driven decisioning. While revenue growth moderated in the second quarter amid macroeconomic pressures affecting large advertisers, particularly in consumer packaged goods (CPG) and automotive, the company's expanding platform capabilities and strategic partnerships provide opportunities for sustained growth. Joint Business Plans (JBPs), and international expansion could support future revenue momentum. Investments in AI and platform innovation could strengthen the competitive positioning, although these initiatives may weigh on near-term profitability. Management's third-quarter guidance calls for revenues of at least $650 million and assumes no improvement in the macro backdrop. Competition for ad budgets remains intense.
The stock is up 5.39% over the past four weeks, and no earnings estimate has gone lower in the past two months, compared to 1 higher, for fiscal 2026. The consensus estimate has moved up as well.