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HUBS or BRZE: Which Is the Better Value Stock Right Now?

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Investors interested in Internet - Software stocks are likely familiar with HubSpot (HUBS - Free Report) and Braze, Inc. (BRZE - Free Report) . But which of these two stocks is more attractive to value investors? We'll need to take a closer look to find out.

The best way to find great value stocks is to pair a strong Zacks Rank with an impressive grade in the Value category of our Style Scores system. The proven Zacks Rank emphasizes companies with positive estimate revision trends, and our Style Scores highlight stocks with specific traits.

Right now, HubSpot is sporting a Zacks Rank of #2 (Buy), while Braze, Inc. has a Zacks Rank of #3 (Hold). This means that HUBS's earnings estimate revision activity has been more impressive, so investors should feel comfortable with its improving analyst outlook. However, value investors will care about much more than just this.

Value investors also tend to look at a number of traditional, tried-and-true figures to help them find stocks that they believe are undervalued at their current share price levels.

Our Value category grades stocks based on a number of key metrics, including the tried-and-true P/E ratio, the P/S ratio, earnings yield, and cash flow per share, as well as a variety of other fundamentals that value investors frequently use.

HUBS currently has a forward P/E ratio of 14.48, while BRZE has a forward P/E of 72.25. We also note that HUBS has a PEG ratio of 0.71. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. BRZE currently has a PEG ratio of 2.41.

Another notable valuation metric for HUBS is its P/B ratio of 5.91. The P/B is a method of comparing a stock's market value to its book value, which is defined as total assets minus total liabilities. By comparison, BRZE has a P/B of 8.71.

These metrics, and several others, help HUBS earn a Value grade of B, while BRZE has been given a Value grade of D.

HUBS is currently sporting an improving earnings outlook, which makes it stick out in our Zacks Rank model. And, based on the above valuation metrics, we feel that HUBS is likely the superior value option right now.

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