Back to top

From TV Deals to VR, Here's Everything Investors Need to Know About the FIFA World Cup

Read MoreHide Full Article

Welcome to a 2018 FIFA World Cup episode of the Full-Court Finance podcast from Zacks Investment Research. This week, Ben Rains dives into everything that investors and casual fans need to know about the world’s biggest sporting event before it kicks off in Russia on Thursday.

The first game of the World Cup between Russia and Saudi Arabia starts at 11 a.m. ET on Thursday. The match begins a 64-game tournament that will likely be watched by billions of people in more than 200 countries over the next month, culminating with the final on July 15.

American soccer fans will be able to watch every game of the World Cup live on Fox (FOXA - Free Report) or FS1, with streaming available through multiple Fox apps as well as on services such as YouTube TV (GOOGL - Free Report) . Fox and Spanish-language network Telemundo, which is owned by NBCUniversal (CMCSA - Free Report) , won the rights to broadcast the 2018 and 2022 World Cups in the U.S. for roughly $1 billion combined.

Fox’s coverage will feature more games on network television than were aired during the last four World Cups combined—most of which were on ESPN (DIS - Free Report) . However, none of these games will feature the U.S., who failed to qualify for the World Cup for the first time since 1986, possibly hurting Fox’s coverage.

Meanwhile, fans will be able to create their own highlight packages dating back to 1958, through a Fox platform, powered by IBM’s (IBM - Free Report) Watson AI technology. The BBC is set to broadcast all their matches live in virtual reality as well as in 4K Ultra HD.

With that said, some of the most well-known companies in the world also spend upwards of $50 million a year to sponsor FIFA and the World Cup. This list includes the likes of Coca-Cola (KO - Free Report) , Visa V, Qatar Airways, Budweiser (BUD - Free Report) , McDonald’s (MCD - Free Report) , and many more.

Aside from Fox and some of the major World Cup sponsors, sportswear giants Adidas (ADDYY - Free Report) and Nike (NKE - Free Report) will take center stage in Russia. The two companies lead the way in jersey sponsorships, while German sportswear maker Puma and New Balance will also see their logos plastered all over the world for the next month—notably left off this list is Under Armour (UAA - Free Report) . 

The 2018 World Cup also features some of the biggest stars in the world including Cristiano Ronaldo, Lionel Messi, and Neymar. The three men are not just a few of the most well-known soccer players, they are also some of the richest and most famous entertainers in the world. All three landed in the top five of Forbes’ recent highest paid athletes list and rank among the most followed accounts in the world on Instagram (FB - Free Report) .

Listen to the full episode to hear everything you might need to know about the 2018 FIFA World Cup, while also giving yourself a leg up on the soccer-based conversations that are likely to take place over the next month—and for years to come.

As a reminder, if you feel that we missed something, or if you have any topic suggestions, shoot us an email at podcast@zacks.com. Make sure to check out all of our other audio content at zacks.com/podcasts, and remember to subscribe and leave us a rating on Apple Podcasts.

The Hottest Tech Mega-Trend of All

Last year, it generated $8 billion in global revenues. By 2020, it's predicted to blast through the roof to $47 billion. Famed investor Mark Cuban says it will produce "the world's first trillionaires," but that should still leave plenty of money for regular investors who make the right trades early.

See Zacks' 3 Best Stocks to Play This Trend >>



Zacks Restaurant Recommendations: In addition to dining at these special places, you can feast on their stock shares. A Zacks Special Report spotlights 5 recent IPOs to watch plus 2 stocks that offer immediate promise in a booming sector. Download it free »

More from Zacks Zacks Friday Finish Line

You May Like