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YY vs. YELP: Which Stock Is the Better Value Option?

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Investors with an interest in Internet - Content stocks have likely encountered both YY (YY - Free Report) and Yelp (YELP - Free Report) . But which of these two stocks is more attractive to value investors? We'll need to take a closer look to find out.

The best way to find great value stocks is to pair a strong Zacks Rank with an impressive grade in the Value category of our Style Scores system. The Zacks Rank is a proven strategy that targets companies with positive earnings estimate revision trends, while our Style Scores work to grade companies based on specific traits.

Right now, YY is sporting a Zacks Rank of #2 (Buy), while Yelp has a Zacks Rank of #3 (Hold). Investors should feel comfortable knowing that YY likely has seen a stronger improvement to its earnings outlook than YELP has recently. But this is just one factor that value investors are interested in.

Value investors also try to analyze a wide range of traditional figures and metrics to help determine whether a company is undervalued at its current share price levels.

The Style Score Value grade factors in a variety of key fundamental metrics, including the popular P/E ratio, P/S ratio, earnings yield, cash flow per share, and a number of other key stats that are commonly used by value investors.

YY currently has a forward P/E ratio of 12.58, while YELP has a forward P/E of 33.82. We also note that YY has a PEG ratio of 0.48. This popular figure is similar to the widely-used P/E ratio, but the PEG ratio also considers a company's expected EPS growth rate. YELP currently has a PEG ratio of 1.31.

Another notable valuation metric for YY is its P/B ratio of 2.82. The P/B ratio is used to compare a stock's market value with its book value, which is defined as total assets minus total liabilities. For comparison, YELP has a P/B of 2.96.

These metrics, and several others, help YY earn a Value grade of B, while YELP has been given a Value grade of C.

YY sticks out from YELP in both our Zacks Rank and Style Scores models, so value investors will likely feel that YY is the better option right now.

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