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Alibaba Unveils Partner Program, Bolsters Presence in EMEA

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Alibaba’s (BABA - Free Report) cloud computing arm has unveiled EMEA Ecosystem Partner Program in an attempt to improve offering in the EMEA region.

The company aims at providing enhanced cloud services on the back of its cutting-edge technology to create a powerful and comprehensive cloud ecosystem. This will aid in strengthening the connection between Alibaba Cloud customers and the regional partners.

All these endeavors will enable the company to deliver business efficiency to its customers by assisting them in adoption of digital transformation.

With the latest move, Alibaba will be able to enhance customer experience on its cloud platform. This will attract customers to the platform and aid revenue generation.

This program has already started gaining traction as evident from the participation of Intel, Accenture, Hashicorp, Ecritel, Altran, Micropole and Linkbynet. Further, Station F, the start-up campus has also incorporated the program.

The launch of the recent program bodes well for Alibaba’s mission of global expansion.

Expanding Presence in EMEA

Alibaba is well poised to bolster presence in the EMEA cloud market driven by its rising popularity and strong initial adoption of the program.

Further, this program will help the company in supporting advancement of cloud infrastructure and technologies, talent development as well as improving marketplaces in this particular region.

Moreover, the company recently collaborated with Bollore Group, a France-based transportation company. Per the partnership agreement, Alibaba’s cloud computing arm, Cainiao Smart Logistics Network and Bollore’s logistics business, Blue Solutions will work together in various global projects, especially in Europe and Africa.

Bollore will make Alibaba’s services, content delivery network, big data, artificial intelligence and security solutions available for the businesses it owns across various industries.

Consequently, this will increase the adoption of Alibaba’s services, driving top-line growth.

Intensifying Competition

Alibaba Cloud’s continued efforts toward global expansion is likely to boost company’s competitive edge in the rapidly growing cloud market against the likes of Amazon (AMZN - Free Report) , Microsoft (MSFT - Free Report) and Alphabet’s (GOOGL - Free Report) Google.

Per the latest report from Research and Markets, the global cloud infrastructure services market is expected to grow at a CAGR of 28.21% between 2018 and 2022.

All these cloud providers are trying to fortify their presence in the emerging countries where there is a growing need for cloud infrastructure.

Recently, Microsoft announced the general availability of Azure in Europe and Middle East to cater to the growing demand for cloud services especially in France, Abu Dhabi, Dubai and UAE.

Further, Google has recently expanded its Cloud platform region in the Netherlands. Also, company announced an investment of €150 million for the expansion of its data center based in Dublin. Additionally, Google is planning to launch its cloud services in Switzerland.

Amazon Web Services (“AWS”), which already possess AWS infrastructure region in the U.K., has also expanded its U.K. based datacenter to offer more options of availability zones to customers. Further, the company is gearing up to set up AWS Edge Network Location in the UAE.

We believe Alibaba’s strong focus toward bolstering cloud business in the EMEA region will continue to strengthen its competitive position in the market.

Currently, Alibaba carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 (Strong Buy) Rank stocks here.

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