On today’s episode of the Tech Talk Tuesday podcast, Ryan McQueeney recaps Apple’s busy week—including its war of words with President Donald Trump and the upcoming iPhone event—and suggests that investors might be overlooking a key headline related to the company’s original video content and streaming initiatives.
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Apple (AAPL - Free Report) is set to hold its annual iPhone event on Wednesday, with reports indicating that 2018 will serve as an “S year” for the company—meaning that it will announce a line of iPhones which will update and build upon the iPhone X.
But Apple is also ready to throw iPhone lovers a curveball, as the Cupertino, California-based behemoth is poised to announce three smartphones at the event. S years are typically defined by new regular- and large-sized devices, but this time around, Apple looks ready to announce a third, smaller and more affordable, iPhone.
Elsewhere, Apple has squared up with President Donald Trump in recent days after warning regulators that the White House’s expanded tariff plan would result in higher costs for its devices. In response, Trump took to his favorite platform, Twitter, to last out at Apple, suggesting that the world’s largest technology company should move some of its production facilities to the U.S. if it wants to avoid tariffs.
Apple’s annual iPhone reveal is perhaps the most important day of the year for the company, and the addition of its name to the list of U.S. tech companies targeted by Trump tweets is certain to raise some eyebrows. But lost behind these two huge stories is another headline which Apple investors should be sure to follow.
Last weekend, Apple played the role of film production house, buying the worldwide rights to The Elephant Queen, a documentary about an elephant matriarch, shortly after it debuted to plenty of buzz at the Toronto International Film Festival.
Apple’s presence at the TIFF mirrors the behavior of Netflix (NFLX - Free Report) and Amazon (AMZN - Free Report) in recent years, and indeed, the iPhone maker is reportedly planning to launch an original content-packed streaming service of its own early next year.
Just before TIFF, Apple also went bought Wolfwalkers, an animated film by Oscar nominee Tomm Moore. The company has also invested about $1 billion in things like a reboot of Steven Spielberg’s Amazing Stories and a space-based show from Battlestar Galactica’s Ron Moore. Leading this charge are Zack Van Amburg and Jamie Erlicht, two former Sony (SNE - Free Report) executives with decades of experience in the film and television industry.
How big of a splash might Apple make in this business? Where do streaming and original content fit in the company’s product ecosystem? Should Apple be taking notes from Netflix and Amazon? Make sure to check out the show to hear Ryan’s thoughts on all of these questions, and more!
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