Disney (DIS - Free Report) recently announced that it will extend its demand-based pricing strategy to multi-day tickets from Oct 16. The company had introduced this strategy in 2015 for single-day tickets to better manage customer traffic at resorts.
Customers can book tickets with the help of an interactive online calendar, which displays the lowest prices available for each month. Prices for the trip will vary depending on the start day of the trip along with demand for the dates i.e. prices will be higher during peak periods. Notably, customers can choose the Flexible Dates Option if they are unsure about the date.
Disney stated that the new pricing system will help customers better plan their vacations. Additionally, the company expects to provide better services by reducing wait time with this strategy.
Moreover, customer traffic can be better distributed throughout the year to avoid any fluctuations in revenues caused by low demand periods.
The company also noted that ticket prices for all its four theme parks will be on par. Magic Kingdom currently has higher ticket prices owing to its demand, per Forbes.
Notably, Disney’s customers can access the interactive calendar and choose to purchase tickets either through the website or the mobile app.
These changes are helping the company to enhance its product features, adding functionality to the application and enriching user experience. This will eventually boost its top-line growth. Disney aims to give its users a seamless experience on mobile and an opportunity to avoid long queues.
The Walt Disney Company Revenue (TTM)