Salesforce’s (CRM - Free Report) Dreamforce event held last week was an enthralling one with the company disclosing key partnerships with leading players from technology and other industries.
The company announced that it entered into a partnership with Apple (AAPL - Free Report) , which will help it offer new apps for iPhones and iPads. A redesigned Salesforce mobile app will be developed exclusively for iOS, featuring Face ID, Siri shortcuts as well as Apple’s business chat. The two companies will also work on developing the first Salesforce mobile software development kit for Apple’s Swift programming language.
Salesforce also expanded its global strategic alliance with Amazon’s (AMZN - Free Report) AWS (Amazon Web Services). The partnership will focus on new product integrations that will simplify secure data sharing and synchronizing across AWS and Salesforce services. Apart from other integrations, the two companies will also provide a secure framework for connecting the Salesforce Platform with AWS PrivateLink.
Salesforce revealed that Metallica, one of the most renowned rock bands, is partnering Salesforce to transform the way they connect with their fans and thereby take social media engagement to a new level. Salesforce Marketing Cloud will enable the band to get a single view of fans across email, mobile and social media. Moreover, the launch of its new website on Salesforce Commerce Cloud will make it easier for fans to shop, by providing better merchandising tools and functionality.
Salesforce Success Cloud also collaborated with luxury fashion brand Diane von Furstenberg (DVF) to create an engaging 3D shopping experience, DVF 360, powered by Salesforce Commerce Cloud. The partnership will help bridge the gap between online and in-store shopping, provide a 360-degree view of customers as well as offer personalized shopping experiences.
Salesforce announced that Italian brand and manufacturer of luxury sports cars and SUVs, Lamborghini is using Salesforce to provide an entirely new way for customers and dealers to connect. The availability of mobile app, Lamborghini Unica, powered by Salesforce, will help Lamborghini owners to manage their vehicles and ownership lifestyles. Moreover, Salesforce Marketing Cloud is expected to become the “backbone” of Lamborghini's customer communications.
Moreover, Salesforce Einstein and IoT is being deployed by a leading industrial technology company ABB to offer enhanced customer services and faster solutions. ABB is now expanding into Einstein, Salesforce IoT, Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud and Success Cloud advisory services.
We, therefore, believe that Salesforce’s strategy of frequent product launches and cloud services will not only help it expand its clientele but also withstand competition from players like Microsoft (MSFT - Free Report) and Oracle in the cloud-based CRM market.
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