V.F. Corporation’s (VFC - Free Report) outdoor lifestyle brand, Timberland, recently introduced an empirical pop-up retail store at 511 Fifth Avenue in the New York City. Notably, this will mark the brand’s first store in New York’s happening Fifth Avenue location. The new store is an epitome of this brand’s 45-year heritage of being environment-friendly. Spanning across 3,500-square feet, it is a ‘flex retail’ concept store, which is a fast pop-up store focused on catering the local market needs in a better way.
In September 2017, the brand’s 'flex retail' concept was first launched to pop-up stores in Bloomington’s Mall of America in Minneapolis. The latest flex store in New York, scheduled to open on Oct 16, will be its seventh concept outlet across the country and the third in New York. This apart, Timberland operates three flex stores in Los Angeles and one in Miami. V.F. Corp is scheduled to soon open a permanent specialty retail store in Mall of America, MN.
The grand opening ceremony of the Fifth Avenue store will witness a host of events like Urban Greening, Timberland Classic Boot and VIP launch event, among others. This gala celebration is expected to extend till Oct 19, with giveaways, crafting stations and more, and will be open to the public.
The Fifth Avenue store will house Timberland’s pinnacle fall '18 assortments, with exclusive releases, designer outfits, men's and women's outerwear, and other cooler accessories. The store will mainly focus on the Timberland Boot Company and American Craft products. Moreover, it will accommodate a committed women's area, where assortments for the fall season comprising the Sutherlin Bay and Courmayeur will be showcased.
This new store highlights Timberland’s main purpose of exploring the outdoors via experiencing the power of nature. It also justifies the brand’s vision, wherein it focuses on inspiring people to step outdoors through its stores’ designs and interiors. Moreover, the Fifth Avenue store features the New England roots, where Timberland was born. It features other natural facets such as a digital rain room, living green wall as well as trees and earth terrariums. Clearly, this Fifth Avenue location encourages customers to observe natural beauty in the city.
Timberland (excluding Timberland PRO), part of V.F. Corp’s Outdoor segment, is the major designer and marketer of premium footwear, apparel and accessories. Also, it is one of the V.F. Corp’s high-performing brands, contributing significantly to the company’s revenues. In fact, the North Face, Vans and Timberland brands have emerged as the company’s core brands in recent years, generating a major share of its revenues.
In a recent move, V.F. Corp’s subsidiary — TBL Licensing LLC — extended its licensing agreement with the leading eyewear maker, Marcolin Group, till December 2023. This licensing agreement includes renewal of contract for the designing, manufacturing and distribution for the Timberland optical frames and sunglasses.
In the past three months, shares of V.F. Corp have gained 14.8%, outperforming the industry’s 7.2% rally.
Zacks Rank & Key Picks
V.F. Corp currently carries a Zacks Rank #2 (Buy).
lululemon athletica inc. (LULU - Free Report) has an impressive long-term earnings growth rate of 19.2% and a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
G-III Apparel Group, Ltd. (GIII - Free Report) , also a Zacks Rank #1 stock, has an expected long-term earnings growth rate of 15%.
Columbia Sportswear Company (COLM - Free Report) pulled off an average positive earnings surprise of 79.3% in the trailing four quarters. The company sports a Zacks Rank of 1.
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