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Is Apple Getting Ahead of Others in Maintaining Data Privacy?

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On Oct 17, Apple, Inc. (AAPL - Free Report) launched an updated portal that will allow customers to search and track what kind of data the company has kept on them. Understandably, this is in sync with Apple’s pro-piracy policies. The company has time and again boasted that it is extremely careful about the personal information and data of its users.

This move by Apple comes at a time when tech giants and Internet companies are reeling under pressure amid growing concerns over user data privacy and security after breaches and vulnerabilities. User data privacy has become a cause of concern in recent times with fears of regulatory clampdown on how tech and Internet companies handle user data, has been looming large on a number of companies.  

Apple Moves a Step Ahead

On Oct 17, Apple launched an updated privacy website, which allows users to search and see what kind of data the company has kept on them. The website also includes a new button, which allows a user to even delete one’s account in the United States. Understandably, Apple’s new updated privacy website is in a move to assure users that their personal information is safe with the company. So much so, that the portal also allows users U.S. customers a copy of the data that the iPhone-maker stores on them.

Apple has been increasingly focusing on pro-privacy policies at a time when user data privacy has become cause of concern. The update privacy portal was already tested in the European Union in May that coincided with the launch of General Data Protection Legislation (GDPR), the restrictive privacy legislation.

Apart from the new privacy portal, Apple on Wednesday also launched a range of several enhanced privacy initiatives with its new website and iOS 12 operating system for iPhones and iPads. Apple has a Zacks Rank #2. You can see the complete list of today’s Zacks #1 Rank stocks here.

Big Challenge for Tech Companies

Apple’s move to launch an updated privacy website that allows users to track the kind of data that the company has kept on them comes at a time when tech and Internet giants are being punished by investors amid renewed concerns over user data privacy and security.

Renewed concerns over user data privacy and security after breaches and vulnerabilities by the likes of Facebook, Inc. and Google-parent Alphabet, Inc. (GOOGL - Free Report) are also affecting tech companies. This has seen tech companies led by the FANG stocks, which include, Facebook, Amazon.com, Inc. (AMZN - Free Report) , Netflix, Inc. (NFLX - Free Report) and Google, taking a beating in recent times.

Earlier this year, Facebook got embroiled in a data misuse scandal involving Cambridge Analytica, which affected the personal information of more than 80 million users. Following this, earlier this month, Alphabet announced that it will be shutting down its Google+ social network. The decision came after The Wall Street Journal on Oct 8 reported that the company did not disclose that private data of hundreds of thousands of users of Google+ was potentially exposed due to a bug from 2015. 

Concerns of a regulatory clampdown on how tech and Internet companies handle user data, has been looming large on a number of companies. A regulatory clampdown means restricted use or ad-free paid service, which will weigh on the companies as they tend to lose users, who can’t afford pair service.

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