Expedia Group (EXPE - Free Report) has announced traveler friendly coupons offering 50% off on flights and 90% off on hotels which will be available from Dec 13 to Dec 14.
Additionally, the company will roll out coupons offering 20% off on hotels, available from Dec 13-17, once the 90% coupons are over.
Notably, the offer on hotels is valid for travelers who are planning to travel between Dec 13, 2018 and Jan 5, 2019. Meanwhile, the flight coupons which include $100 and $200 discount coupons are valid for travel in the United States from Dec 13, 2018 and Jun 30, 2019.
Benefits of the Move
These coupons can be availed only by Expedia’s mobile app users. We believe the deep discounts will bolster the download rate of its app which in turn will increase the traffic on its platform.
With the recent initiative, the company intends to deliver a cost-friendly travel experience to its customers during this holiday season, consequently enriching their vacation.
This in turn will help Expedia in gaining momentum among the travelers by providing year-end savings on their travel costs.
Further, the latest move of the company bodes well for its strengthening holiday strategies. Consequently, these factors will help Expedia in attracting more customers to its platform which is likely to boost its gross bookings and drive top-line growth during this holiday season.
Gaining Competitive Edge
Reportedly, the global travel industry is projected to witness growth of 12% over a period of 2017 to 2023.
Further, a report from Technavio, the worldwide online travel booking platform market is expected to witness a CAGR of 11% between 2018 and 2022.
The immense growth potential in both the travel space as well as in the online travel booking market is luring enough to attract other players like Booking Holdings (BKNG - Free Report) and TripAdvisor (TRIP - Free Report) , intensifying the competition further.
However, Expedia is likely to gain competitive edge over these two companies with its latest holiday initiative by offering high-value coupons to travelers.
Notably, both the companies have not made any significant advances to boost their holiday sales.
Zacks Rank & Stock to Consider
Currently, Expedia carries a Zacks Rank #3 (Hold).
Investors interested in the retail-wholesale sector can consider a better-ranked stock like Stamps.com (STMP - Free Report) , which carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Long-term earnings growth rate for Stamps.com is currently pegged at 15%.
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