Reportedly, Facebook (FB - Free Report) is revamping its Messenger platform with the much-awaited dark mode feature. Users can switch to this mode from the “Me” feature on the app in the countries where it is available. It is accompanied with a “work in progress” message.
Studies have shown that the blue light emitted from digital devices damages eyes and can lead to blindness. Thus, the black mode will help in reducing the strain on human eye.
Facebook is following the likes of Twitter (TWTR - Free Report) and Alphabet’s (GOOGL - Free Report) YouTube, which already have the dark mode on their applications for Android and iOS users.
In the new mode, the background is black while the text is white. Moreover, as the new feature uses minimum colors, it consumes less battery. This is expected to boost user engagement level and attract more advertisers on its platform.
Notably, in the third quarter, 10 billion messages were exchanged between people and businesses on a monthly basis on Facebook Messenger. The company’s effort to make Messenger more attractive is expected to give it a competitive edge over the likes of Snap (SNAP - Free Report) owned Snapchat and Alphabet’s Android Messages among others.
New Features to Lure Users
Facebook is leaving no stone unturned to target more users. The company is adding new features and tools that improve engagement.
In a bid to make its platform simpler and easier to use, Facebook is reportedly working on voice commands to send messages, initiate calls and create reminders on Messenger. Moreover, the new function will also help it cater to international users whose native languages are difficult to type, per TechCrunch.
The company is also testing Watch Videos Together — a co-viewing video feature for its Messenger platform, per TechCrunch. With this new feature, everyone in the chat group can control the videos and discuss the same while viewing.
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