Nielsen Holdings Plc (NLSN - Free Report) continues to expand its clientele by renewing agreements with media and advertising companies.
The company recently renewed its agreement with Cox Media Group for television and audio measurement services. Per the new agreement, the media company is entitled to receive Nielsen’s service for all its local television and radio stations.
Cox Media is expected to enhance value for its advertisers by leveraging the data obtained from Nielsen. Notably, the renewal shows the reliability of Nielsen’s services.
Nielsen’s Watch Segment in Focus
Per the deal, the company’s Watch Segment will be responsible for providing viewership data and listening insights, which will aid Cox Media in understanding the audience in a better way.
Watch segment remains the key growth driver for Nielsen. In third-quarter 2018, this segment accounted for 53% of total revenues, reflecting an increase of 0.8% year over year.
Nielsen’s measurement services continue to gain traction among TV and media companies, which is likely to accelerate adoption rate. This, in turn, will aid the company’s well-performing Watch segment, consequently driving the top line.
Nielsen Holdings Plc Price and Consensus