U.S. retail sales registered a 1.2% sequential decline in December. The reading fell shy of analysts’ expectations of a 0.2% increase. It also marked the
steepest decline in retail sales since September 2009.
Barring automobiles, gasoline, building materials and food services’ retail sales fell 1.7% in December after an increase of 1% in November. On a year-over-year basis, retail sales increased 2.3% in December compared with a 4.1% rise in the prior month.
As many as 11 out of the 13 major retail categories exhibited a decline in sales in December from the previous month, as per tradingeconomics. While most of the key categories retreated, investors must have all reasons to doubt the economic health.
But probably that is not the case in reality. Many of the underperforming segments have strong long-term potential. Below we highlight a few of such areas.
Receipts at gasoline stations dropped 5.1% (versus 4.4% of decline in November). This was the biggest slump since February 2016 thanks to cheaper gasoline prices.
However, investors should note that Gasoline prices are on the rise now. This was because “U
.S. Gulf of Mexico refineries continued to be disproportionately affected by crude oil supplies from Venezuela” amid U.S. sanctions. Plus, there are also deep supply cuts from OPEC, Russia and Canada. United States Gasoline ( UGA - Free Report) , which seeks to track in percentage terms the movements of gasoline prices, in fact jumped 3.1% on Feb 14 (read: Oil Jumps: 4 ETFs to Benefit & 4 to Suffer). Online Stores
Online and mail-order retail sales declined 3.9%, marking the biggest drop since November 2008, after a 2.8% uptick in the previous month.
This data could be fleeing as the appeal of online retailing has been high. A vivid change has been taking place in the retail shopping scenario globally, from brick-and-mortar stores to the digital format. Notably, e-commerce sales surged
18.3% year over year between Nov 1 and Dec 19 (read: Holiday Sales Strongest in Six Years: ETFs Set to Surge).
Online sales at department stores, electronics and jewelry were also robust, rising between 7-10%. Meanwhile, in-store sales grew 4.3% in the same time period. While developed markets adopted this change quite earlier, emerging markets have been witnessing fast penetration of late. So, don’t shy away from the likes of
Amplify Online Retail ETF ( IBUY - Free Report) and Amplify International Online Retail ETF ( XBUY - Free Report) (read: Explore Online Retailing Internationally With This New ETF). Broad-Based Retail
There was a slump in almost every sphere in December. Sales at hobby, musical instrument & book stores fell 4.9% (versus 1.4% drop-off in November), the biggest drop since September 2008. Miscellaneous store retailers succumbed to 4.1% lower sales (versus 4% decline in November). Spending also fell at furniture & home furniture stores (down 1.3% vs 0.5% of gains).
But with the jobs market growing and inflation not very high, the retail backdrop should see steady sales over the medium term.
SPDR S&P Retail ETF ( XRT - Free Report) has a Zacks Rank #2 (Buy). Electronics & Appliance Stores
This segment slipped 0.1% in December, almost in line with November. But things should improve ahead. “Global demand for semiconductors reached a new high in 2018, with annual sales hitting a high-water mark and total units shipped topping 1 trillion for the first time," perJohn Neuffer, SIA president and CEO, quoted on digitimes.com.
Semiconductors are the key ingredients for electronics and appliances. So, if demand for chips remains strong, sales would gradually pick up for electronic products. Agreed, “
market growth slowed during the second half of 2018, but the long-term outlook remains strong." iShares PHLX Semiconductor ETF (is thus a good pick (read: SOXX - Free Report) Sector ETFs & Stocks to Rally on US-Sino Trade Hopes). Want key ETF info delivered straight to your inbox?
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