Back to top

Image: Bigstock

DECK or NKE: Which Is the Better Value Stock Right Now?

Read MoreHide Full Article

Investors interested in stocks from the Shoes and Retail Apparel sector have probably already heard of Deckers (DECK) and Nike (NKE - Free Report) . But which of these two stocks presents investors with the better value opportunity right now? Let's take a closer look.

Everyone has their own methods for finding great value opportunities, but our model includes pairing an impressive grade in the Value category of our Style Scores system with a strong Zacks Rank. The proven Zacks Rank emphasizes companies with positive estimate revision trends, and our Style Scores highlight stocks with specific traits.

Right now, Deckers is sporting a Zacks Rank of #1 (Strong Buy), while Nike has a Zacks Rank of #3 (Hold). This means that DECK's earnings estimate revision activity has been more impressive, so investors should feel comfortable with its improving analyst outlook. However, value investors will care about much more than just this.

Value investors analyze a variety of traditional, tried-and-true metrics to help find companies that they believe are undervalued at their current share price levels.

Our Value category grades stocks based on a number of key metrics, including the tried-and-true P/E ratio, the P/S ratio, earnings yield, and cash flow per share, as well as a variety of other fundamentals that value investors frequently use.

DECK currently has a forward P/E ratio of 18.54, while NKE has a forward P/E of 33.01. We also note that DECK has a PEG ratio of 1.55. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. NKE currently has a PEG ratio of 2.53.

Another notable valuation metric for DECK is its P/B ratio of 4.21. The P/B ratio pits a stock's market value against its book value, which is defined as total assets minus total liabilities. For comparison, NKE has a P/B of 14.79.

These are just a few of the metrics contributing to DECK's Value grade of B and NKE's Value grade of D.

DECK is currently sporting an improving earnings outlook, which makes it stick out in our Zacks Rank model. And, based on the above valuation metrics, we feel that DECK is likely the superior value option right now.


In-Depth Zacks Research for the Tickers Above


Normally $25 each - click below to receive one report FREE:


NIKE, Inc. (NKE) - free report >>

Published in