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Zacks Market Edge Highlights: Apple, Facebook, Amazon, Tesla and Lululemon

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For Immediate Release

Chicago, IL – May 2, 2019 – Zacks Market Edge is a podcast hosted weekly by Zacks Stock Strategist Tracey Ryniec. Every week, Tracey will be joined by guests to discuss the hottest investing topics in stocks, bonds and ETFs and how it impacts your life. To listen to the podcast, click here: (

Are Millennials the First Stock-Investing Generation?

Welcome to Episode #175 of the Zacks Market Edge Podcast.

Every week, host and Zacks stock strategist, Tracey Ryniec, will be joined by guests to discuss the hottest investing topics in stocks, bonds and ETFs and how it impacts your life.

In this episode, Tracey is joined by Zacks Associate Stocks Strategist Dan Laboe for his first ever podcast appearance on the Market Edge Podcast, or any podcast, for that matter.

It’s become something of a ritual at Zacks for Millennials who come to work at Zacks to talk with Tracey about what they, and their friends, are investing in and how they’re doing it.

The conclusion is: stocks are popular among the youngest Millennials, those in their early to mid-20s. Alternatives, like Bitcoin, aren’t.

And many are using the easy, and cheap to use, apps like Robinhood to do it.

Millennials Buy What They Know

Millennials wouldn’t be the first generation to buy the stocks of products and services they are using.

1.       Apple (AAPL - Free Report) might just be owned by every Millennial investor out there. Yes, it’s that popular.

2.       Facebook (FB - Free Report) may not be that popular among the Millennials, but Instagram is and Facebook owns that too.

3.       Amazon (AMZN - Free Report) is popular among Millennials but the share price is through the roof so that makes it prohibitive for Millennial investors to buy. Who wants to buy just one share of a stock? Amazon is trading at $1926 so you’d have to have deep pockets to buy even just a couple of shares.

4.       Tesla (TSLA - Free Report) may sell relatively expensive cars, but Millennials are admirers of its CEO Elon Musk. Some may have gone as far as to join Twitter just to see his tweets. The cult of the CEO is still alive and well.

5.       Lululemon (LULU - Free Report) isn’t just for women. Lulu’s men’s business is growing quickly. Why are Millennials willing to spend the extra money on their product? Quality and customer service. Despite all the angst about Millennial’s budgets, the younger ones are willing to spend on the brands they love.

The mass media also paints a gloomy picture of Millennials ability to save money but IRAs and 401ks are popular with Dan and his friends.

What else should you know about the Millennials and their stock investing?

Listen to this week’s podcast to find out.

[In full disclosure, the author of this article owns shares of FB, AMZN and LULU in her personal portfolio.]

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Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit for information about the performance numbers displayed in this press release.