Back to top

Image: Bigstock

Bed Bath & Beyond Launches 2nd Private-Label Furnishing Brand

Read MoreHide Full Article

Bed Bath & Beyond Inc. (BBBY - Free Report) recently announced the launch of One Kings Lane Open House — an exclusive and luxury home furnishings brand. This is the company’s second private-label brand launched in home collection, after introducing its first in-house brand – Bee & Willow Home – earlier this year. In all, the company plans to introduce six private-label home furnishing brands by 2020.

Currently, customers can avail the collection on as well as, with further releases expected through 2020. The company expects to expand the One Kings Lane Open House into stores, besides introducing other product categories, in spring 2020.

Notably, the launch of One Kings Lane Open House brings unique and tailor-made designs to the Bed Bath & Beyond customers, serving its mission of being an expert in the home furnishing space.

The One Kings Lane, acquired in 2019,  houses a collection of luxury furniture and home decor pieces at convenient prices. The brand features a  mix of traditional and modern styles to offer trendy and elegant assortments. It accommodates furniture and decor items from sofas and tables to mirrors, wall art, lamps and rugs, among others. The collection is priced ranging from $34.99 for decorative assortments to $1,199.99 for furniture pieces. As of Jun 1, 2019, the company had two retail stores under the label ‘One Kings Lane’.

We note that Bed Bath & Beyond offers a wide array of domestic merchandise and home furnishings. In fact, the company remains keen on improving its assortment mix to increase sales, supply chain and modifications in pricing and coupon strategy. Its consistent efforts to bring out the best solutions for offering highly differentiated and enhanced products to shoppers are added positives.

Furthermore, Bed Bath & Beyond is on track with its transformation plan, positioning the company well for success in a dynamic retail landscape. The company targets stabilizing top-line growth; resetting the cost structure; optimizing the asset base with its portfolio of retail banners; and refining the organization structure.

To adapt to the changing market conditions, the company remains focused on expanding, renovating and relocating stores. Additionally, the Next Generation Lab stores, where the company is testing various experiences and visual merchandising, are expected to boost customer experience.

Price Performance

Despite these laudable efforts, shares of this Zacks Rank #4 (Sell) company have lost 11.2% against the industry’s 6.2% growth so far this year.

This underperformance can be attributed to the company's strained margins trend. Bed Bath & Beyond is battling margin pressures for 12 straight quarters now.

3 Stocks to Consider in the Same Space

Hibbett Sports Inc. (HIBB - Free Report) has an expected long-term earnings growth rate of 10.9%. The company currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Regis Corporation (RGS - Free Report) has an expected long-term earnings growth rate of 7.5% and a Zacks Rank #1 at present.

Office Depot, Inc. (ODP - Free Report) , a Zacks Rank #2 (Buy) stock, has an expected long-term earnings growth rate of 11.1%.

5 Stocks Set to Double

Each was hand-picked by a Zacks expert as the #1 favorite stock to gain +100% or more in 2020. Each comes from a different sector and has unique qualities and catalysts that could fuel exceptional growth.

Most of the stocks in this report are flying under Wall Street radar, which provides a great opportunity to get in on the ground floor.

Today, See These 5 Potential Home Runs >>