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Harley-Davidson, Inc. (HOG)

by Zacks Equity Research

May 30, 2012 | Comments : 0 Recommended this article: (0)
HOG

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Harley-Davidson, Inc. (HOG) commands a lion's share of the U.S. motorcycle market due to its extraordinary brand value. The company began its restructuring activities in 2009 to mitigate a weakened economy and succeeded in generating substantial savings.

In the first quarter of 2012, the company posted a 44% rise in profits and beat the Zacks Consensus Estimate by $0.03 per share. The company also upgraded its shipment guidance for the full year 2012 to 245,000 to 250,000 motorcycles from 240,000 to 245,000 motorcycles previously.

As such, we continue with our long-term recommendation of Outperform on its shares with a target price of $57.00. This target price represents 20.1X our 2012 EPS estimate.

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